ZOTAC and Supetron signs national distribution partnership

ZOTAC International, a manufacturer of graphics cards, mini PCs and SSDs, has signed a distribution tie up with Supertron a national IT distribution company in India. As per the agreement, Supertron will focus on the distribution and promotion of ZOTAC's innovative products across the country through their 35 branches and 9 satellite offices with strong channel network.

"India always been an important market for ZOTAC and over the last few years we have managed to position as top brand of graphics card, increased our brand visibility and market share significantly in this region. With our expanding portfolio of products, we now want to strengthen our position deeply in India and expand our reach in this highly competitive and rapidly evolving market further. Hence, we decided to partner with Supertron as they are well-established and one of the most valued and reputed distributors across this region," said Deepak Gupta, Country Manager, ZOTAC India.

"With their 42 location presence, experience and market knowledge, Supertron has always provided the latest technologies, sales support and commitment to its customers and we are confident they extend the same to ZOTAC’s customers as well. We are confident that our partnership with Supertron will help ZOTAC increase our market share further in the region,” Gupta added.

ZOTAC, which began its India operations in 2008, has been successful in establishing itself as a brand of choice for graphics card, mini-PCs and innovative accessories for many customers in the region. The vendor has been consistently meeting and exceeding industry benchmarks and raising the bar to provide only the best graphics cards, mini PCs and recently SSDs.

“We are happy to add ZOTAC to our strong portfolio of best-of-breed products. Our partnership with ZOTAC will increase the choice for our customers by bringing them variety and high quality products. We are looking forward to working closely with the ZOTAC team to give our channel the resources and support they need to promote and sell ZOTAC’s award-winning graphics cards, SSDs and mini PCs and are confident that we will be able to increase ZOTAC’s sales and market share in this region,” Vibhor Agarwal, Director, Supertron Electronics concluded on a high note.