YU launches YUNICORN, redefines flagship norms

YU announced the launch of its most awaited smartphone – YUNICORN, the flagship for 2016. The new smartphone is a complete amalgamation of compelling hardware and software capabilities to provide an unmatched smartphone experience that is unparalleled in the category. Priced at a compelling tag of Rs. 12, 999/- YUNICORN will be exclusively available on Flipkart, the first sale for which is scheduled on 7th June- 2 PM onwards.

On the hardware front, the YUNICORN is packed with the might of a 5.5 inch Full HD display, a Mediatek Helio P10 processor, 4GB RAM, a fingerprint scanner (at the front), 4000 mAh battery, 13MP rear camera and 5MP front camera and a lot more to target the consumers who are looking for a seamless smartphone experience backed with an impeccable design language.

A true performance powerhouse, YUNICORN will have the upgraded version of AROUND YU, which is integrated platform to provide basic services with just a right swipe on the device. With Around, users will not have to juggle between multiple apps and can directly access services such as food, travel (Flights, Buses, Trains and Hotels), Shopping, cabs, cricket, News and Weather. The ease will get enhanced as the service comes integrated with a native wallet-UDIO for the first time.

Although the internal memory is 32 GB, but in order to give more storage, YU has partnered with MiMedia to give unlimited storage through its social Cloud. It will power the smartphone’s native phone gallery and provide users new and unique features.

A stunning device in metal, the YUNICORN is a head turner which represents style and premium looks. It follows the YU’s design philosophy that exhibits a seamlessly blended body design, embodying strength, with an all metal back giving the device stunning looks through meticulous craftsmanship. The build gets enhanced with special Rose Gold edition giving the device the most iconic look ever. Infused with magnesium, the metallic back looks better with use and will not fade away like other devices.

YUNICORN is exclusively available on Flipkart from 7th June 2 PM onwards and registrations begin today at 2 PM.

Commenting on the launch Rahul Sharma, Founder, YU Televentures said “With YU, we stepped out to challenge the set norms, and it has been a great journey for all of us, which has seen us receive great support from our community, partners and consumers to make YU as the leading online smartphone brand in less than a year. With YUNICORN, we are integrating a great hardware with meaningful innovations that directly address ever evolving consumer needs at an unmatchable price point”.

He further added, “At YU, we understand that our community wants to create their own smartphone experiences. Project Highway, is a step in that direction and is an amalgamation of various platforms to setup an infrastructure and leverage the contribution of many developers. We can see hundreds of commits from external developers and our internal team also contribute to the same platform, a lot of that code is already merged and the ROM is getting better and more stable day by day.”

With YUNICORN consumers can avail host of free offers for upgraded services experience –

• 10% cash back for the SBI card users for the first flash sale
• UDIO wallet will be loaded with INR 100 after the first transaction, INR 100 in the second month and INR 100 in the third month
• YUNICORN will have 6 months free access to premium Gaana+ services that gives them access to unlimited song downloads
• Free first consultation from Lybrate, 30% off on two subsequent consultations and free answers to the common health queries anytime, anywhere

"We continue to expand our reach and capabilities,” said Chris Giordano, CEO of MiMedia. “Consumers deserve a best in class platform where they’re able to organize, enjoy and privately share their digital lives from anywhere, on any device. With this partnership, we’re proud to give the consumers in the special country of India a product of this caliber.”

He further added “As the leader in the Indian smartphone market, YU is implementing new technologies to enhance consumer experiences, supporting the company's strategic vision of building a robust ecosystem of world-class devices and services.”

Commenting on this partnership, Ajay Yadav, VP – Smartphones, Flipkart said, “Demand for smartphones with good specs and new age technology is on a constant rise in India. YUNICORN by YU is an exceptional piece of engineering which will offer customers a complete premium experience. We are happy to announce the exclusive launch of this device on our platform. Backed by powerful features and iconic design, this new offering from YU will sync well with customers looking for an enhanced smartphone journey. We look forward to delighting customers with superior quality products in partnership with YU.”