Xploree – the thinking keyboard

A smart phone’s keyboard is its most used tool. Users typically use the keyboard to instruct various apps by inputting text – usually nothing much more.

Introducing KeyPoint Technologies’ new flagship keyboard app: Xploree – the thinking keyboard! It is a never before user experience to smart phone users.

What is  Xploree?

Xploree is a revolutionary and a first-of-its-kind keyboard app in the industry. It reads and interprets users’ intent even as they type in the text. It predicts their needs and instantly connects them to relevant and hyper-contextual deals, offers, products and services. Xploree also offers other features like autocorrect, dictionary, predictive text, stickers, emojis, themes etc.

Xploree Features

• Xploree works through intent prediction, human reasoning and sentiment determination.
• The app uses complex algorithms based on Natural Language Processing (NLP) and Artificial Intelligence (AI) to understand and predict users’ intent.
• Notifications to users about solutions, deals and offers are made through self-initiated, non-intrusive visual triggers known as Intenticons.
• Xploree understands individual user’s topic affinities and offers only relevant discoveries.
• The Xploree keyboard makes browsing and search seamless – reducing the need for app hopping and app switching.
• Xploree is a multilingual keyboard. It can understand and interpret about 140 languages. It offers text inputs in 110+ global languages and 29 popular Indic languages like Hindi, Gujarati, Malayalam, Tamil, Bhojpuri,Tamlish and Hinglish.

Xploree Advantages:

For users: Xploree brings to its users – self initiated discovery experiences. It offers them convenience, saving their time and effort in the process and eliminates app clutter on phone. The keyboard connects users with relevant offers, non-intrusively, even before they finish verbalizing their intent. All users get to discover only individually relevant offers. The Xploree keyboard app enhances user experience on the mobile by reducing both human effort and time taken to reach intended goals, while doing regular tasks.

For marketers: The Xploree process of individual recommendations assures that its marketing partners reach out to the right audience in a more purposeful manner. It facilitates hyper-contextual marketing. Working across apps, Xploree also eliminates app hopping which in-turn gives marketers the advantage of gaining instant audience attention and bank the first mover advantage.

Xploree Reach:

Xploree has a growing user base which has already touched 2.5 million in India. The app serves more than 1 billion discoveries every month across innumerable intent categories.It haspartnered with brands like Zomato, Flipkart, Amazon, Firstcry, Coupondunia and Ixigo to name a few.

Xploree’s Story:

The app’s genesis lies in the idea, which took root in 2014, of turning a passive input device into an interactive, predictive and integrated solution.

KeyPoint Technologies:

Xploree is the flagship product of KeyPoint Technologies (KPT).

KPT is  a linguistics innovator, in the business of creating smart user experiences, ably headed by a visionary CEO – Sunil Motaparti.  An engineer who chose his calling – enterprise building. He exhibits a strong penchant for Building in India, for the world. Strives to create everlasting impressions with his work.

Founded in 2004, KeyPoint Technologies is headquartered in Glasgow Scotland with offices in the US, Japan, China and India. Its Indian offices are located at Hyderabad and Bangalore. KPT is a trusted partner for OEMs, platform providers and developers.

Idea and inspiration behind Xploree

KeyPoint Technologies’ passion for linguistics and technology has enabled the company to deliver a better user experience across all types of connected devices over the years. After the path breaking success of KPT’s first product Adaptxt on 50M+ devices, we were sure about the potential of the mobile keyboard and the space herewith. This was a space neither explored nor was its potential mapped.

"After tasting the success of Adaptxt –‘created with the aim of delivering a faster, error-free and personalized text input experience for users’; we realized we could do a lot more in this space by empowering the mobile keyboard with Artificial Intelligence and advanced Natural Language Processing. Contextual recommendation was a concept that was unheard of and we decided to capitalize on this" said Prima Dona- COO, KeyPoint Technologies

The keyboards out there are really not “smart” as an important element of smartness is missing. This smartness we believe is in not just predicting words, phrases contextually, but understanding the “user intent” and predicting relevant services, products and information for sharing, consumption when chatting, searching using the keyboard. The keyboard was no more an independent app to solve a language input problem, but to solve the need to tie in context between apps on a users device to augment a users need when an intent is expressed across apps. Thus, the framework of India’s first true smartphone keyboard app was born. A lot of research and work in AI, NLP has gone into moving the product forward from the initial beta phase to where it is on 3M+ devices today.

How disruptive it is in terms of technology?

Xploree is a smart mobile keyboard app that doubles up as a smart discovery platform. Powered by AI and NLP, the keyboard allows users to receive relevant recommendations and content while they chat, search, browse apps, etc. Even before users realize, Xploree gauges user’s intent and recommends based on who and what the users care about, current context (location, availability, etc.) and their likelihood to care about things when in a similar context.

For example, users chatting on catching up for dinner may find relevant Restaurant discoveries from our partner Zomato or users chatting on picking up a new phone may find relevant discoveries from our partner Amazon. The discoveries can be viewed by user only when he wants to. The UX is very simplified and addresses our core principle of being highly delightful, least intrusive.

Xploree is the only platform that is building this type of intelligence with a whole new perspective of keyboard as the gateway to search and conversations.  This smart keyboard app supports 110+ global languages including 29 indic languages thereby connecting people to content, products, services and solutions, almost faster than ideas can lead to words that too in their moment of need!

 Why do you think it has the potential to change the mobile marketing landscape?

In the current scenario, Indian consumers are found to be using apps that are personal to them like social networks, messenger apps, e-mails, shopping and news apps. This trend hardly leaves room for new app/product discovery to take place unless the user intentionally wishes to see on. Hence, to imagine that users would stumble upon a new app and place it on their mobiles for the keeps is far from reality. In short app discovery and hence the access to the core solutions that many apps are offering to everyday problems on a mobile is largely unknown to users with millions of apps out there on the appstores. Xploree promises to beat this clutter and inefficiency and offers contextual discovery experiences for both brands and users basis their need.

Also, going by today’s internet analogy, keyboard is to mobile what ‘Googling’ is to internet. The proximity to consumer intent is largely owned by the keyboard on a mobile as against fragmented information with different apps. And brands, service providers need to quickly move to own this highest proximity and build a relationship with consumers where they reach out to the offerings at their time of need and not vice-a-versa.

"Our vision is to build a robust platform of AI, NLP driven technology and product offerings, the  mobile keyboard being our current key app offering that can be leveraged to help people in their moment of need, create value for brands and improve the way people interact with their mobile keyboard"- Prima Dona- COO, KeyPoint Technologies