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Xenitis unveils 'Xuva' range of
laptops
Xenitis,
the manufacturers of Amaar PCbrand of computers introduced its new range of
laptops christened Xuva. In the presence of actor turned filmmaker Aparna Sen
and her daughter, actor Konkona Sen Sharma, Manabendra Mukher-jee, Minister,
Department of Information Technology, Gov-ernment of West Bengal and Rajesh
Gupta, Director, Sales — Channel, South Asia of Intel and other eminent
personali-ties Santanu Ghosh, Chairman, Xenitis and Tathagata Dutta, MD, Xenitis
unveiled the five models of Xuva laptops powered by Intel Centrino mobile
technology. Priced between Rs 29,000 ($640) and Rs 59,000 ($1,300), the laptops
are assembled in the Xenitis factory at Kodalia in Hooghly district near Kolkata.
Xuva
represents youth and celebrate its freshness and vivacity. As a worthy
represen-tative of Bengal' youth Ghosh and Dutta gifted the first ever unit of
Xuva to Konkana.
Addressing
the crowd Ghosh said, “Xuva is made and priced to address the market segment
for whom it is both affordable and value for money product.”
Available
in all sizes, from ultra portable 12” lightweight to the 17” wide screen
model, the range is offered to suit every need and pocket.
“While
the market demand in India is between 150,000 and 200,000 units per quarter, we
will manufacture 10,000 units a quarter,” said Ghosh. 'The B and C class
cities have the maximum potentiality and are required to set high focus on them.
“Xuva will play a big role there as we are strongly focusing these cities and
will ensure maximum penetration there across India”, he added.
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| Renowned film actor and director Aparna Sen and her daughter, actor Konkana Sen Sharma admiring 'Xuva', while Manabendra Mukherjee, IT Minister, West Bengal looks on. |
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Dutta
said the company has planned for a rapid expansion. Commenting on the launch he
said, “We are sourcing the barebones laptop frames from some of the biggest
original design makers in Taiwan.” “Xu-va is our step further towards the
journey of technology and creativity at the same time”, he added.
Founded
by Ghosh and Dutta, Xenitis grew in a short span of three years and posted a
turnover of Rs 1.78 crore in 2004-05. The company expects to post a turnover of
Rs 650 crore this year achieving a ma-mmoth 360 percent growth. The company will
soon launch a 27 x 7 Bangla TV channel and a motorcycle-manufacturing unit by
May 2006.