WildCard Techno Services plans Jharkhand factory

After tasting success with its range of imports in the telephony category and voice based solutions, WildCard Techno Services (WTS) is planning to set up a new factory by the end of March, 2012. The factory will focus only on manufacturing of headsets and ear-phones. "We are considering many states and keeping options open for the site; but as of now, Jharkhand is the strongest contender," said Manish Kumar, CEO, WTS. According to WTS, the company will be producing the entire range of products in India and won't be resorting to cheap Chinese imports.

"Unlike other importers and so-called manufacturers in India, we won't be importing materials from China and assembling in the plant. All the parts will be 100% 'Made in India' and will be of superior quality," added Kumar. Costs are likely to increase for the company with 100% Indian production and labor plan.

However, Kumar revealed that Jharkhand wasn't the first choice for the plant and he wanted to set up a factory in West Bengal. But disillusioned by the state of industry in the state and the further detoriating condition of trade in West Bengal, WTS opted for neighboring Jharkhand. Also, land allotment issue and the 'babu attitude' has always been a concern for any investor in the state. "We have checked many other options in the planning stage (for the factory) including a technology collaborative effort from a research institute, but decided on 100% full scale production," said Saket Taneja, director, WTS. The company is seemingly confident enough about the headset venture and has higher ambition of delving into the VoIP hardware manufacturing space as well. However, the company did not disclose any policy or plans over marketing or selling the headsets.