R&M to focus on Tier-2 & -3 cities

With a strong focus on the channel market, R&M is likely to bring its innovative portfolio of high-quality copper cabling solutions as well as fiber-optic cabling systems to the Tier 2 and Tier 3 cities.

Interacting with ‘The DQ Week', Shailendra Trivedi, Director - Operations and Channel Development at R&M India, said, "We have appointed 6 regional distributors for states such as Karnataka, Maharashtra, Gujarat, Kerala, Andhra Pradesh and Tamil Nadu. Through their local presence and expertise, R&M's innovative structured cabling solutions are made available to newer geographic markets. Over the last year, R&M has ventured into over 12 cities and has actively engaged with new partners in these markets through training sessions and roadshows. These cities have exhibited great potential for growth and several projects are being planned in these regions this year." The structured cabling vendor has also conducted Qualified Partner Program (QPP) training programs in 4 cities adding around 20 partners per city and more to likely continue to engage with partners in other regions.

"As we expand to more geographic regions with a planned approach, we will appoint more distributors in regions of growth such as the Northern and Eastern states of India. Through the QPP, we share R&M's knowledge base and best practices from around the world in addition to helping them understand and install R&M's cabling solutions. Our technical teams are also able to offer technical assistance and insights that partners might need to augment their offering to customers.

On the technical aspect, he said that R&M will continue to offer innovative products and solutions for office cabling, data center and FTTH markets, with the introduction of new products that help partners to differentiate their offerings and add value to their customers. "We are also planning to carry out road shows and technical training sessions in cities like Jaipur, Indore, Trichy, Mysore Nagpur and Chandigarh soon.", he concluded.