Vriddhi for partners

Tally Solutions, accounting software, has launched a new channel partner program ‘Vriddhi’. The program offers opportunities to both new and existing partners to develop greater specialization in their respective domains and lines of business.

The Vriddhi framework will classify partners into Certified Partners, Associate Partners, Partner Developers and Distributors. The program will institutionalize Tally Solutions’ partner enablement process through certification, ensuring partners are in specialized roles to deliver better and more streamlined services to Tally customers.

“With Vriddhi, we intend to create the country’s largest, and most profitable software ecosystem that can deliver great experiences on our world-class products to the diverse customer base that we serve,” said Tejas Goenka, executive director, Tally Solutions.

“The new model recognises that growth for the existing ecosystem requires serious focus, dedication, and support from the principal company–especially given the uncertain times that this market is going through right now. With Vriddhi, we will have customers getting access to better sales and support facilities. We will also see more profitable partners pursuing growth like never before,” he further added.

Partners have been classified based on their organisational strengths and their aspirations with Tally business.

The Certified Partners (CPs) specialize in the sales, implementation and solutions of Tally products. They are characterized by their ability to deliver a great customer experience which enables them to grow faster. They are process-driven organizations and based on the kind of customers they reach out to, they will be classified as 3 star partners and 5 star partners. While the former group will meet regular and generic business solution needs, the latter will cater to more complex business requirements.

Tally also has a clear path to ready its aspiring partners for certification. These partners would use the expertise that they have developed in Tally products to advise businesses on their Tally related requirements. As they grow in this capacity they will graduate to becoming Certified Partners.

The next category is the Associate Partners (APs), who will play a pivotal role in Tally solutions’ expansion plans. These partners will essentially be IT hardware vendors who are looking to add Tally to their portfolio and thereby addressing more customers, along with serving their existing customers better.

Partner Developers (PDs), will be the niche set of partners who will appoint, train and mentor the Certified Partner category and assist them with certification. Tally desires to do both, grow its existing partners, as well as expand its network to get more partners certified as they are key to business growth.