Vodafone celebrates super with its unique “Green Diwali Campaign”

In a hallmark style, Vodafone India, has come up with an innovative concept to delight its customers this Diwali. From 16^th October to 19^th October, across its 52 stores in Delhi NCR, Vodafone is inviting its customers to celebrate “Green Diwali”. Green Diwali is a part of its ongoing ‘CelebratingSuper’ campaign wherein Vodafone will distribute “Super Crackers” to its customers. Also using Augmented Reality Technology, customers can create eco-friendly ‘Virtual phuljharis^’ or ‘E-Phuljharis’.

The ‘Super Crackers’ contain eco-friendly water soluble papers that carry different variety of seeds of plants with air-purifying characteristics.  The E-Phuljhari is a unique personalized GIF greeting that can be sent to friends and family, through social media. With this initiative, Vodafone Delhi is making a conscious effort to have safe and eco-friendly celebration. The celebration gets doubled with customers being offered ‘Customised offers' and a chance to win a gift hamper.

Speaking on the Vodafone Green Diwali Initiative, Alok Verma, Business Head, Delhi & NCR, Vodafone India, said: “We are #celebratingsuper with our customers this festive season. As a part of these ‘Super Celebrations’, we happy to announce the Vodafone Green Diwali Campaign which aims to give our customers a great experience this Diwali.  Our specially designed eco-friendly crackers contain air purifying plant seeds that will bring about a change in the pollution levels of the city leading to a safer and healthier atmosphere for everyone. The eco-friendly crackers will be available at all our stores giving our customers the opportunity to celebrate Green Diwali and be a part of the great awareness campaign against air pollution.”

Vodafone with its innovative engagement opportunities is trying to bring a positive change in the lives of the customers with activities like air-purifying bus shelter & Green Diwali. These small initiatives are a manifestation of Vodafone’s contribution to tackle the distressing situation of air pollution.