Videotap Launches Cloud-based VOD Platform

VideoTap, a ‘Made in India’ Smart Video platform is going to be launched it's proprietary cloud-based Smart Video Curation Software the Design Room. Design Room enables Publishers /Advertisers / Enterprises to unleash the potential of their existing linear video libraries to deliver an interactive smart video experience for the millennial who are looking hyper personalization& customization.

Video Tap aims to transform the way Videos are Delivered, Viewed, Experienced& Monitored today by converting passive viewers into active engaged audience by empowering them to control their viewing experiences. Built to efficiently unlock the potential of their video libraries, we are working towards making the platform Artificial intelligence-enabled, facial and voice recognition-enabled to give an automated end to end platform solution.

Video is taking content consumption by storm across the globe. In a study by Cisco, videos will account for 69% of all consumer internet traffic by 2017. Currently, 70% of people between 18 and 34 years watch Video Content on internet and only 33% of them have ever seen a live program, and that’s just for important events like sports.

The company will have a three-pronged business model. First will be advertising-led, where publishers (TV Networks / content producers) content will be powered on both their website/mobile platforms as well as VideoTap's platform. Second VideoTap will license its technology to Enterprises / Advertisers in different plans. Last but not the least, VideoTap will also license its technology in India as well as outside of India.