Videocon lights up the festive season, launches 21 new products

Ringing in the start of the festive season, Videocon, the leading indigenous player in the consumer durables segment, is all set to launch a slew of technology driven products across its diverse product portfolio. The company will be rolling out 21 advanced models in its LED, washing machine and refrigerator categories. Among some of the high-end products will be Videocon 4K-HDR (Borderless) TV and the new range ofLED TVs with the Eyeconiq Engine Technology. Videocon’s Eyeconiq Engine is capable of reproducing upto 100%* colors that a human eye can see. Videocon will also be introducing energy efficient Refrigerators with Inverter Compressor in the frost-free segment. With this lineup, Videocon aims at redefining product experience for its patrons this festive season.

Amplifying the festive enthusiasm and elevating the overall festive buying experience, Videocon will also be coming up with bundled offers** and an extended warranty** across its product categories. All this will be topped by easy finance schemes.

Speaking about the festive season,  Rajesh Rathi, Business Head, Videocon said, “With the onset of the festive season, we are looking forward to a strengthened business. The consumer sentiments are at an all-time high with festive season arriving early this year. We are launching 21 new models across LED, washing machine and refrigerator categories that are rich in features and based on advanced technologies. We will also extend bundled offers and finance schemes during the season to make the customer buying experience easy and worthwhile. With this, we are targeting an overall 20% sales growth across categories over the same period last year.”

Apart from extensive in-store displays, the company would be also launching several region-focused ad & marketing campaign during the festivities. The campaigns will be spread across media like print, online, Outdoor and Radio. On the customer service front, Videocon has enhanced its programs and introduced on-time deliveries to add value to festive purchases.