TP-LINK Appoints Redington as Distributor For Consumer & Soho In South India

TP-LINK is accelerating towards better future

TP-LINK, announced their partnership with Redington in India for South Region. To explore vast untapped opportunities for the Indian market. The engagement would allow Redginton to deal with products from TP-LINK; one of largest player in SOHO router market in India.

Redington as a Regional Distributor for south region will play key role in expanding TP-LINK’s business in this territory.

Founded in 1996, TP-LINK has become one of the world’s leading providers of SOHO & SMB networking products, offering both innovative and award winning solutions to the market. Ranked No. 1 provider of WLAN products, TP-LINK supply to over 120 countries, serving tens of millions of consumers worldwide.

TP-LINK is a company that is fully committed to developing its products, services and consumer relations through extensive R&D, strict Quality Assurance practices, and effective outreach initiatives. Customer loyalty through interaction, focus and feedback are policies that help form the TP-LINK culture, as well as a commitment to achieve, and a dedication to innovate.

In their efforts, TP-LINK’s global achievements in the industry have received both recognition and respect, proving their level of quality and commitment time and time again. TP-LINK continue to develop award-winning products, offering a complete range of networking solutions consisting of Routers, Adapters, Cameras, Switches, and many other Wired and Wireless devices for both Home and Office use.

Through technological advancements and the power of imagination, TP-LINK is continuing to grow, endlessly striving to achieve their goal of becoming one of the top 3 networking providers in the world. While continuing to develop their global market share, TP-LINK will never cease to promote opportunities to further advance through the world of networking and innovation.

“This tie up will assist TP-LINK to look deeper down into secondary markets where Channel fraternity opts for getting TP-LINK through some powerful distribution system. Redington over years proved this with many brands and TP-LINK is much happy to have them on Board. Redington to our opinion is amongst one of the much caring and friendly distributors and will add more value to the customers.” Said Atul Jain, Vice President – Channel Sales, TP-LINK India Pvt. Ltd.

Redington is a Distributor of over 100 International Brands in Information Technology products (PCs, PC building blocks, Networking, Software, Security and Enterprise Solution Products), Consumer and Lifestyle Products (Telecom, Digital Lifestyle products, Entertainment products and Digital Printing Machines) and relationship with major brands have been for years.  As a group, Redingotn is present in India, Middle East, Africa, Turkey, Sri Lanka, Bangladesh and CIS Countries with revenue over 4.5Billion US Dollars during FY’14.

Redington began its operations in India during 1993 with its corporate office in Chennai. Today it has 56 Sales locations, 70 owned service centers and 292 partner service centers across India. A team comprising of over 2000 highly skilled and committed professionals helps the Company deliver its products and services to every corner of the country. The team is supported by robust IT & Communication infrastructure connecting all the locations of the company and a state of the art ERP and e-commerce back bone. Redington has built its business on very strong ethical and commercial fundamentals which has not only helped it to consistently exceed the industry growth rate, but has also enabled to firmly establish it as the “partner of choice” with most of its vendors and business partners.

“This alliance is in line with Redington’s business focus of vendor expansion and will also enable Redington to offer additional products and services to its core partners,” said Anand Chakravarthy, President, Redington (India) Ltd.

As per the news, Currently Redington will distribute TP-LINK’s Consumer & SOHO range to the limited Geographies Viz Tamil Nadu, Karnataka, Andhra Pradesh, Telangana & Kerala only.

This sign up would enable TP-LINK to get into addressing a denser chunk of southern geographies both Primary & Secondary Markets more effectively & much faster. Redington’s Networking Prowess and their strength to valuable Partners will add up big value to TP-LINK’s overall Consumer & SOHO Product lines