The E Commerce price war will subside very soon: Arun Kapoor

The aggressive price war between E Commerce giants in India will subside and generalize very soon as the policy of heavy discounting is not a long term solution for the business expansion, said Arun Kapoor, Founder and CEO of GadgetsGuru.com. Kapoor said that apart from price, the logistic support such as effective after sales services from e-tailors, would become the major E Commerce growth driver in India.

Interacting with the DQ Week on the occasion of the launch of OK Sir, a daily need and emergency service based application, Kapoor said that the supply chain was very significant where the channel play a critical role to fulfill the requirement of stock in the market.

Endorsing his thoughts on the predatory pricing and heavy discounting policies by some of the big e-tail giants, Kapoor said, “Some of the E Commerce giants want to make Indian customers habitual of online shopping and therefore, they are pricing products below the landed cost to capture the market share. Though, technically this is not good, but this is the current scenario. As per our business policy, we ensure that our prices will not land below MOP. We also ensure that we sell only genuine and branded electronics products.”

On the allegations of some of the E Commerce companies evading the taxes, Kapoor said that with a uniformed taxation policy taking shape in the country, it would eliminate the alleged disparities in the online business.

Arun Kapoor talking at the launch of OK Sir appGadgetsGuru.com on Thursday launched service based application, OK Sir in Mumbai. The application provides its users with over 150 services across categories. OK Sir has tied up with over 25,000 skilled workers in Mumbai to provide round the clock the services to its application users.

“We have over 25,000 trained workers across Mumbai that, at present, will provide service to over 150 categories like Housekeeping, Healthcare, Education to name a few”, Kapoor said.

Emphasizing on the security issues related with third party service providers, Kapoor said, “We have done a complete background check and a thorough police verification of all the skilled workers enrolled with us to ensure the safety & security of our application users.”

OK Sir provides various services across categories like Daily errands, Housekeeping, Finance & Legal , Professional Services, Events and Healthcare. It also provides important emergency services like Ambulance, Key Making, and Electrician on a 24x7 platform and all other services can be availed or scheduled as per the convenience of the application users.

After a successful launch in Mumbai, Ok Sir will foray into other major metro’s and important Tier I & II locations like Delhi, Chennai, Bangalore, Hyderabad, Pune, Navi Mumbai and Thane in the coming six months and will have over 2,50,000 skilled workers providing 24x7 services across 250 service categories. The app has already gone live on the Android platform.