Tata DOCOMO, Dell join hands

Tata DOCOMO and Dell have entered into a partnership to launch a unique bundled broadband program for customers in India. Under this alliance, customers buying Dell laptops will get a Tata Photon Plus post-paid connection at a special price.

Commenting on the tie-up, Deepak Gulati, executive president, Mobility Business Division, Tata Teleservices, said: "At Tata DOCOMO, we constantly strive to come up with innovative offerings to enhance the user experience for our customers, and this partnership with Dell reiterates that commitment. Through this partnership, customers will enjoy Dell's high-performance and cutting-edge products, along with DOCOMO's trusted and seamless connectivity through the Photon Plus device, ensuring an unmatched browsing experience."

While the offer entitles customers purchasing Dell laptop to a Tata Photon Plus connection at a special price, with the first month of usage coming absolutely free, the partnership will be subsequently extended to include Tata DOCOMO's cutting-edge 3G products as well. Furthermore, customers will also get other unique benefits such as choosing their own personalized usage limits. "At Dell, we have a strong consumer-centric strategy where we believe in creating products with our customers' need in mind, helping them explore a world of possibilities. We are glad to form this partnership with Tata Teleservices, which is one of the largest Internet Service Providers in the country. This alliance helps us in enabling our customers to pursue their passion through technology, and allow them to have an always connected lifestyle with ubiquitous Internet connectivity," Mahesh Bhalla, executive director and GM, Consumer, Dell India.

At present, Dell will be offering this unique bundling option to customers of laptops in 152 major towns and cities across India. Furthermore, a dedicated Customer Care wing will address customer requests and queries, cutting down on lead times and resulting in a better after-sales experience.