Tally partners being made market ready

Tally Solutions has
announced a training program on Tally Service Professionals (TSP)
exclusively for its partners. Keeping with the rising need for Tally
service professionals, who provide technical assistance to Tally
users, the training program aims, to enhance the knowledge utility on
Tally beyond just the functional usage of Tally.ERP 9. Tally Academy,
which has a huge network of Tally authorized training and
certification centers in India, is the official training partner for
the same.

The TSP training program
is a 24 hour training module and is scheduled to start from November
this year. The program will be available in normal, professional, as
well as fast track modes and can be adjusted based on the pace of the
trainer and the trainee. This will cover more than 100 centers of
India, including all metros like, Bengaluru, Ahmedabad, Nagpur, Pune,
Cochin, and Lucknow amongst others. The training is for new and
existing partners' resources, customer resources, students and
accountants; however, a working knowledge of Tally is a prerequisite
for the course.

Shoaib Ahmed, President,
Tally Solutions, said, “It has been an ongoing challenge for all
the users of Tally.ERP 9 as well as the partners to handle the
resource crunch day after day. Though the network of Tally partners
is increasing, it is still not enough to cater to the large demand.
This training program has been designed to fill the gap, that exists
in terms of the availability of knowledge and skill in the market
place. It is not just the partners but also our customers, who will
eventually benefit from this program.” “All our partners
including sales, services, and education would benefit from this
program in terms of availability of skilled resources in the market
with the ability to handle Tally sales and services; knowledge
enhancement of existing manpower; ability to provide better support
to existing and new customers; and an additional source of revenue
for the Tally Academy (education partners),” added Ahmed.

For Tally, which is an
indirect sales organization, recruitment and enablement of partners
is an ongoing activity. It has a two-tier partner model, wherein it
has 160 Master Tally Partners (MTP), who recruits, enables and
manages a Tally partner; 16,700 Tally Partners (TP); and a middle
level of partner AMTP, who is typically a hardware distributor
catering to B-class cities.

Besides, the company has
around 1,100 Tally service providers, who cater to the various
after-sales service requirements like implementation, data migration
and training requirements, for customers. Then, there are 150 Tally
integrators, who offer end-to-end solution services in and around the
product to customers.

Additionally, it has close
to 800 Tally Academy, the education partners, who provide 'Tally
trained' candidates to the market. Tally has created this network
of partners, so that customers have the benefit of sales, service and
solution partners across the geographies. The company's partner
framework, Tally Integrated Network (TIN), enables the partners to
leverage on each others strengths. “We follow two principles, which
help us get success — one is the clarity in terms of channel
structure with clearly defined roles that do not conflict between the
different channel elements; and while evolving the marketing
strategy, we balance these channel elements and their interests and
validate these strategies before rolling it full scale,” pointed
out Ahmed. Meanwhile, Tally is
focused on creating a scalable platform, a scalable business model,
and a scalable ecosystem. It wants most of the SIs in India to
ideally work on its platform either exclusively, or as
complements/supplements to other platforms. And over the next two to
three years, the company would like to have as many SIs as its
partners.