Tablet market share for Q2 2016 revealed

Strategy Analytics has shared the tablet market share of Samsung, Apple, Lenovo and Huawei in Q2 2016. Tablet market share of Apple fell to 10 percent from 10.9 percent. Samsung saw its tablet market share dipping to 6.1 percent from 8 percent. Lenovo retained its share at 2.5 percent. Huawei increased its tablet market share to 2.3 percent from 2 percent. Tablet shipments fell 8 percent to 46.7 million units in Q2 2016.

Average selling prices (ASPs) of tablet increased 9 percent. The report said that both consumers and enterprises are buying more Pro Slates such as Apple iPad Pro and Microsoft Surface Pro 4. Apple, Huawei, and Samsung are just the latest companies to join the 2-in-1 tablet segment at a time when consumers and enterprises are more receptive to the functionality and affordability of these converged computing devices. “Higher average selling prices of 2-in-1 Tablets, compared to traditional slates, have returned more profit back to tablet vendors across the spectrum as people around the world begin making the choice between upgrading their PCs, Tablets, or just going with one converged 2-in-1 device for the home and business,” said Eric Smith, senior analyst, Tablet & Touchscreen Strategies service at Strategy Analytics.