Sulekha.com: Demand for CCTV camera security systems soars nationwide

Sulekha.com, a platform for ‘local service need fulfillment’, shared the results of a study undertaken on the online market for CCTV Surveillance in India.

Demand for CCTV camera security systems—especially connected ones—is soaring nationwide with use in a wide variety of interesting contexts such as to make sure kids and pets are behaving at home while busy at work; or to keep an eye on elderly parents in India from abroad.

This study is an analysis of over 2.7 mn searches on Sulekha.com made in the last one year across the top metros.

Key findings of the study:

There has been 118% growth in demand for CCTV surveillance for use in a wide variety of location such as IT parks, banks, malls; public places like parks; and private places such as gated communities and residential corridors, over the last two years.

• CCTV camera needs from New Delhi has soared 123% in just one year
• New Delhi (25%) has the highest demand for CCTV cameras, followed by 16% from Bangalore; 13% from Mumbai, Hyderabad and Chennai; 9% from Kolkata; and 7% from Pune
• Across the country, maximum searches come from tier 1 cities (76%), followed by 22% from tier 2 and 2% from tier 3 cities
• 87% of the CCTV camera needs are for commercial purpose, whereas 13% are for residential.
• 42% of the online searches are from educational institutions like schools and colleges.
• 30% of the CCTV camera needs are from parents search to monitor their child’s activity while they are at work or travelling.
• 60% increase in the CCTV camera needs by NRIs, who want to talk to and monitor their elderly parents in India.
• 63% increase in CCTV camera needs for gated communities.
• 4% of needs are by homeowners who want to keep an eye on pets and kids at home while they are busy working in the office.

Satya Prabhakar, founder and CEO, Sulekha.com, said, “This analysis of the detailed needs of Sulekha’s millions of users points to growing awareness among the public to enhance security at home and the workplace. The demand for CCTV surveillance, net-enabled especially, has been exploding nationwide and will continue for several years ahead. With inexpensive and connected smartphones, an app is all that is needed to monitor and track activities remotely. The features are endless—HD quality audio and video streaming, motion sensors and email motion alerts. Customized features and demand are growing explosively while costs are coming down dramatically.