Seagate confirms appointment of Supertron, Fortune

DQC News Bureau New Delhi, Dec 8

Seagate Technology has finally confirmed the news about the
appointment of two new national distributors-Supertron Electronics and Fortune
Marketing. DQ Channels, through its daily Solutions Alert, had broken
this news two weeks ago, during which the company officials were tight-lipped
about the development.

Announcing the appointment, Seagate now hopes to leverage the
combined strength of all four-distribution partners, which includes its existing
distributors-Ingram Micro and Redington.

"Studies show that market and user preference is in favor
of Seagate. We would like to build on this strength and ensure that we have
optimal coverage of the market across geographies, across industry segments and
across vertical markets, which is why we added our new distributors Supertron
Electronics and Fortune marketing," said Rajesh Khurana, Country Manager,
Seagate.

"We also want to reach out to the growing user segments who
demand the latest high-capacity drives and best-in-class support. Ingram Micro
and Redington, who have been working with Seagate for over 10 years, have
invested in building their infrastructure for sales and support, and are
well-suited to continue covering high-cap and retail product lines for
Seagate."

Excited by the appointment, Manoj Gupta, CEO, Fortune Marketing
said, "Seagate is a world leader in hard disc drives, and enjoys a very
strong brand loyalty in India. Seagate's external drives and branded solutions
are a major draw in the retail market."

According to VK Bhandari, Chief MD, Supertron Electronics,
Seagate has always been a best seller for SEL. "Their new high-capacity
disc drives are the right fit for today's customers as enterprise and
individuals are both consuming digital content like never before," he
added.