Rittal goes green by introducing RiMatgmail

Contributing to the eco factor, enclosures giant Rittal has entered the IT
ecospace. They are offering a product called RiMatgmail, for green datacenters.
It is a fully eco-friendly solution and Rittal has saved 40 percent on energy
costs compared to conventional precision air-conditioned cooling. Their CO2
emission has also reduced to a large extent.

AK Nathan, MD, Rittal India

When asked about the economicality of the product, AK Nathan, MD, Rittal
India said, "Our modular rack mounted UPS for this solution is highly efficient,
even at 50 percent load, which is not the case with most commonly used UPS
today." He further commented on the growth of enclosures and explained why this
was the case, "Enclosures cater to the capital goods industry. Due to the
economic slowdown many investments in the private sector were postponed.
However, the government sector did undertake some projects but implementation of
these were slow. As a result enclosures growth in FY 08-09 was lower than the
previous fiscal. In the coming fiscal, we anticipate a much lower growth."

Rittal plans to continue its trend of appointing more SPs and VARs this year
since it helps them in market penetration and increasing revenue. They plan to
convert the role of their sales team to development, awareness creation and
promotion—generating ample opportunities for their partners. Talking about the
kind of SPs he would like to recruit, Nathan remarked, "Basic application
knowledge in the field of networking and server hardware and structured cabling
is what we generally look for. SPs need to have able and motivated sales people
who can interact with users and end-customers and translate concepts to concrete
hardware requirements. For our datacenter system solution—RiMatrix5, SPs must be
able to leverage on the various advantages our solution provides to end-users in
terms of lower opex and high density DC applications. We are looking for
partners with a dedicated sales force, with ample experience in the IT industry
and seeking long term goals"

Rittal is planning to concentrate on BFSI and government verticals but will
continue to be an OEM supplier. Nathan also mentioned that the home segment
along with IT/ITeS is an upcoming vertical where one can generate maximum
revenue.