Punch Paanch Ka: ShopClues 5th Anniversary Sale

ShopClues is celebrating its 5^th anniversary and it is doing so in an inimitable style. After a whopping five years of success, which have seen ShopClues emerge as a prestigious Unicorn in India’s start-up landscape, the company is pulling out all stops to share the jubilation with its enormous and extremely loyal consumer base across the country. It has unleashed an entire gamut of deals and discounts on wired products, lifestyle goods and home and kitchen appliances to gratify its shoppers whom it sees as the mainstay of all its success. The ShopClues 5^th Anniversary sale is on between 19^th and 26^th January, 2017.

To drive home the point that this sale is like nothing else consumers have seen, ShopClues has rolled out a mnemonic with an outstretched palm. This symbolises the number 5 and also the fact that everything else can wait for a shopper who is busy making the best of the retail extravaganza up for grabs only on ShopClues. It has further launched a quirky and absolutely catchy TVC that encapsulates the same idea.

With jaw-dropping deals such as Micromax Canvas XP smartphone at a discounted rate of INR 6,499, from its INR 12,499 MRP, INR 11,200 discount on Dell Inspiron 3553 Notebook, making it available at INR 18,799, and a flat INR 26,000 discount on Fabulls Fabron five seater sofa set with INR 37,999 MRP, the attractiveness of ShopClues’ 5^th Anniversary sale does not cease just here. The e-commerce platform promises a minimum 50% off on more than 1 lakh lifestyle products and accessories and at least 60% discount on over 2 lakh Home & Kitchen products. With highly appealing discounts and increased consumer activity prior to the launch, wired products are expected to run out of stock making it a limited period offer.

Speaking of the sale and the TVC, Harneet Singh, Head – Marketing, ShopClues, said, “ShopClues started out as India’s first managed marketplace and it has been a very exciting journey for us. We have really come a long way expanding our reach, consumer engagement and offerings to differentiate ourselves in the e-commerce space. It has been a phenomenal half-decade for us and we couldn’t be happier as a team. Of course, none of this would be possible without the trust and patronage of our shoppers and therefore, this joy would be incomplete without sharing it with them. Our 5^th Anniversary Sale is an endeavour to thank our customers for being our well-wishers and supporters. We have worked hard with our seller partners to curate best offers, on very popular products for our customer, which we are sure would delight them. With the TVC, we want to encourage more and more of them to make the best of all these Jaw dropping deals and discounts that we have lined up for them to make ShopClues’ 5^th birthday truly extraordinary.”

The TVC, christened ‘Punch paanch ka’, shows different characters from a dad, an office goer and a young mother who are too busy to attend to people around them (their children or bosses) because they are so engrossed in the incredible ShopClues 5^th Anniversary Sale. The absolute oblivion of the shoppers to everything else is explained by the voice-over that says, “Deals and prices itne great, sabko bologe WAIT” (you’ll get such deals, that you’ll ask everyone else to wait). The great selection of the choicest brands and products that will be available at unbelievable prices is further illustrated through the ad taglines such as “Mall wali quality, market wale prices”.

Ashish Khazanchi, Managing Partner, Enormous said, “The fifth anniversary is an important milestone for the unicorn. Our effort through this film was not only to promote the deals and discounts available on the website, but also to cue in the fifth anniversary. The film’s thought ‘Punch Panch Ka’ makes it a celebratory anthem for internal employees too.”

The TVC has been conceptualised by Enormous Brands, the creative partner of ShopClues. The creative team at Enormous comprised Ashish Khazanchi, Shailesh Khandeparkar, Ricardo Vaz, Ambika Singhal, Neha Sukumar, Neha Ghag, and Vighnesh G. Whereas, Ajay Verma, Rohit Kumar, and Bharat Gupta did the Account Management. Also, Poonam Raichura and Madhurima Das were responsible for the planning of ‘Punch Panch Ka’ TVC.

Further to increase the lucrativeness of its deals, the platform has tied up with multiple banking institutions and mobile wallet companies to offer additional discounts to its shoppers. ShopClues is offering 10% instant discount on debit and credit card payments from Kotak Mahindra Bank and Standard Chartered Bank. On the other hand, the platform is also providing up to 100% cashback on mobile wallet payments through its partners MobiKwik, Airtel Payments Bank, and Vodafone mPesa. These offers are available for the entire 5^th Anniversary sale period i.e., 19^th January to 26^th January 2017.