ProDot to foray into peripherals and accessories segment

Delhi based ProDot, a brand of Datalink Industrial Corporation is planning to enter the peripherals and accessories market under its own brand name in March, 2012.

The peripherals include mouse, keyboards, headphones, laptop adaptors, batteries, etc, amongst others. Initially 1 lakh pieces will be floated in the market and the prices will be set as per the industry standards. For this particular venture, the company will import all goods from China.

Speaking to The DQWeek, Pramod Rajpal, CEO, ProDot, said, "We are basically a cartridge re-manufacturing and refilling company and as a part of our business expansion we are entering the peripherals and accessories business. The deal is in the finalization stage and we are a group of four persons who will look after the quality control."

The company has two manufacturing units; one in Himachal Pradesh and another in Dehradun. Its main business still remains the same and therefore ProDot might also get into manufacturing of printers. Rajpal added, "We are in talk with some vendors and we may manufacture our own printers."

Currently ProDot's distribution includes 17 CNF agents, 600 distributors and 10,000 dealers/retailers all over India. It currently sells ink worth filling 20 lakh cartridges per month. The company is finalizing new distribution style for the new range of accessories, which is all set to launch.

On the issue of cartridge re-manufacturing and refilling, ProDot shelled out its grievances against the government and corporates and said, "The government charges more on the import of raw materials than on finished goods so we land up paying taxes upto 26.75%. Also, we do not flout any CVC norms as hyped. Secondly, why should the warranty of printers be void with the use of compatible ink as stated by printer vendors in I