Powercolor appoints Supertron as their exclusive national distributor

TUL Corporation Taiwan, one of the leading AMD Radeon Graphic cards manufacturers globally has joined hands with Supertron Electronics for distribution of their brand “Powercolor.”

Supertron is already a national distributor for Seagate, Transcend, Acer, Dell (Desktop/AIO, Laptop, DLP Projector and TFTs), IBM, Buffalo, Samsung, Digilite to name a few.

Supertron foresees the future and promising market of graphics card and now focusing on smaller cities and offering components like graphics card with laptop, desktop, server and storage under one roof to the existing VARs and dealers.

Powercolor has an experience of over 20 years in manufacturing graphics cards, with distribution in over 80 countries. They are already tier 1 brand for AMD Radeon graphic cards. They are also one of the first brands to give 3 years national warranty in India.

On this occasion Mufaddal Suratwala, country head of Powercolor, said, “We are very optimistic about Graphic cards business in India. And with IT business spreading further down to tier 3 and tier 4 market we were looking for a ND who were not only strong in top cities and towns but also in these market hence we decided to appoint Supertron who has vast experience and deep reach across India market.”

Supertron agrees that tier 2 and tier cities are still unexplored and still has chunk of business opportunities that is waiting to be tapped. Moreover, with this move, the company will also undergo expansion being distributor of laptops, tablets, hard drives.

Vibhor Agarwal, director, marketing, Supertron said, “With the non-metros offering more growth but less competition, the principle focus of Supertron will be in providing its partners varieties of product lines. We are certain that graphics card users are growing in India so we thrive to take the market share with our joint expertise so that consumers across India will be able to benefit with high-quality Graphics Card ranges.”

Powercolor is already among top graphics card brands in India. To increase their reach further they have announced Supertron as their exclusive national distributor, taking care of sales as well as RMA.

Anushri Mondal

(anushrim@cybermedia.co.in)