PayUPaisa extends ZERO transaction offer

Following the success of its ZERO Transaction Offer, PayUPaisa has decided to extend this scheme till December 31, 2013.

This means any merchant who registers with PayUPaisa does not need to pay any TDR (Transaction Discount Rate or Merchant discount Rate) on any transaction till the end of this year.

The Zero Transaction offer was rolled out in first week of July 2013 and since then PayUPaisa has attracted more than 26,000 merchant registrations. A noticeable chunk of these merchants are SMEs, freelancers, small businesses, individuals, and stores running from homes, who otherwise find it difficult to come online.

Keeping the trend in mind and eying the upcoming festive season, PayU India has decided to extend the offer by another three months. In fact a lot of seasonal merchants prosper during the festive season and even the existing merchants tend to run a series of promotional offers to attract online buyers.

PayUPaisa's free offering along with its promise to take a merchant live fast with bare minimum online documentation, is bound to attract a gigantic number of sellers during this season.

"When we launched PayUPaisa this year, we set our selves a hard goal of getting 1 million sellers to accept payment online, when actually the total market size was only about 10,000. In the last quarter we saw a 4X higher adoption rate among merchant, due to transactions being free. By extending this offer, we want to make an attempt at exploding this market faster. The scale and adoption we are seeing is forcing us and our partners to take their systems and processes to the next level. We even upgraded the seller dashboard to an advanced level last month. In it, a new free feature called ‘event tool' has been introduced which specifically helps merchants to create customizable webfronts for events, seminars, and conferences and get paid online for the same," informed Nitin Gupta, co-founder and CEO, PayU India.