Panasonic aims at larger slice in market share

In the age of smart solutions Panasonic India announced the launch of its multi-functional duplex printers. These versatile printers have all the features that today's modern business environments demand. Other than this, the printers target lucrative market segments such as Hospitality, BFSI, Real Estate and Helpdesk. The KX-MB2100 series of printers include 3 new models- KX-MB2170, KX-MB2130 and KX-MB2120 priced at Rs.20, 700, Rs.18, 500 and Rs.16, 900 respectively.

Manish Sharma, MD, Panasonic India, said “The range of multi-functional duplex printers is a step further to strengthen our presence in the enterprise segment. Panasonic has successfully made inroads into the Indian business market and this segment holds immense growth opportunities for us to expand in. With the launch of these products, we are looking at capturing 20% market share by 2016. We will continue to expand our market presence through economic and innovative product range and services.

With printers increasingly becoming an essential part of the tech paraphernalia today, the new solutions are unlike the conventional A4 size multi-function printers. This range of printers is also compatible to Google, Cloud print and Mobile print applications making it accessible to any electronic gadget. Combating the threats to confidentiality, availability and integrity in business dialogues, the printers work on a password secured option. Panasonic India has also introduced Genuine Toner refill option for these machines for lower CPC.

Ajay Madan, category head, GM, Panasonic India, further added, “Through this product we aim to aid business operations in an effective and economic manner. These printers entail high benefits for SOHOS and SMES for its dual economic feasibility i.e. affordable pricing and steady cut in cost of production along with a consistent performance. We will continue to serve the audience with innovative products which would cater to their needs with the changing dynamics of society.”