Panache eyes international market

In a bid to further strenghten its product portfolio, Mumbai-based Panache Infotech is all set to introduce its All-in-one PCs in the market by the end of July in this financial year. Commenting on this, Amit Nambhia, Director, Panache Infotech said, "In the initial phase, it will be rolled out for the Indian market under our own brand. And after gaining momentum with our AIOs in the Indian market , we will enter the Europe andd South-east Asian markets by next year."

When asked about the price of Panache's AIOs, Nambhia said, "Our AIOs will be very reasonably priced, which would be definitely a crowd puller in the Indian market. Panache's AIOs will be low-powered devices with LED screen. Our AIOs would be primarily targeting the SOHO segment."

As part of its marketing strategies, Panache Infotech aspires to appoint regional distributors across the nation. Further talking about its channel strategies, Nambhia said, "It is not only for the distribution of our AIOs, but also for all our product ranges including small-form PCs, Cloud-based hardwares and many more, we are looking to add regional distributors in India. Currently, we have about 100 channel partners with us, and by the end of this year we want to increase the count to 1500. Apart from this, we have a range of products for point of sale. The point of sale products will be placed at retail outlets and we will be also targeting large format retailers (LFRs) that have big distribution networks for our products."

Planning big on the cloud market, Panache Infotech also aspires to expand its distribution network in the US market. "As of now, we are in the process of adding partners and distributors for the ditsribution of our cloud-based hardwares. And, after this, we will be coming up with several training programmes to enhance their focus on go-to-market strategies primarily in the cloud space."