Australian accessory maker STM Goods launches Heroes Wheels Scheme

STM Goods, a brand specializing in innovative bags, cases, and accessories for consumer electronic devices, has introduced the Wheels for Sales scheme for channel partners' sales teams in Mumbai, India, effective February 7, 2024. This initiative aims to engage and reward the customer-facing sales teams of partners for their efforts in promoting STM Goods products across the Indian market.

Under this unique program, sales teams of channel partners have the opportunity to earn bikes and cars as rewards for achieving sales targets. Eligibility for rewards, including Royal Enfield bikes or similar models, as well as Maruti Suzuki, Maruti Nexa, or similar cars, is contingent upon meeting specific SKU sales targets for STM backpacks. The scheme is scheduled to run until June 30th, 2024.

Sales team members of channel partners can obtain further information about the scheme, including details, terms, and conditions, by contacting the regional distributors of STM Goods in their respective areas.

Talking about the scheme, Faiz Rahman, Director, of India STM Goods, said, "At STM Goods, we greatly value the contribution of our channel partners, especially their sales teams, in our brand-building process. This scheme is a token of our appreciation for their effort, as well as a way to introduce our new Make in India product range to our customers." He further added, "We had initially run a pilot program for this scheme among a few select partners and got a good response, so have decided to launch it pan-India at a larger scale."