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Sony India announced the new BRAVIA X90J, a cognitive intelligence TV series, which thinks like a human brain. These high-powered televisions have Cognitive Processor XR which delivers an intelligence that reflects human cognitive characteristics which detects the viewer’s focal points, and cross-analyzes numerous image quality elements to produce a picture which is more natural and closer to human memory. It also upscales sound to 5.1.2 channels to encapsulate the viewer in surround sound from top to bottom and left to right, to deliver a realistic and immersive experience, close to the sensation of images and sound that people feel in real life. Combined with the precision of a Full Array LED panel, XR Triluminos Pro and XR Contrast Booster, the new X90J series produces supreme realism and an incredibly detailed picture better than ever delivered before.
The new X90J series available in 189 cm (75), 165 cm (65) and 140 cm (55) takes vision and sound to the next level with the ingenious Cognitive Processor XR. It thinks like the human brain and understands how humans see and hear, providing a revolutionary experience that completely immerses viewer in their favorite content. Powered by the Cognitive Processor XR, the brain of the new BRAVIA XR, the BRAVIA TVs use a completely new processing method that goes beyond conventional AI.
While conventional AI can only detect and analyse picture elements like color, contrast and detail individually, the new cognitive intelligence can cross-analyse an array of elements at once, just as our brains do. By doing so, each element is adjusted to its best outcome, in conjunction with each other, so everything is synchronized and lifelike – something that conventional AI cannot achieve. With XR 4K Upscaling technology upscales 2K signals close to true 4K quality for incredibly real and detailed pictures.
Full Array LED Panel and XR Contrast Booster - The cognitive intelligence TV series has multiple zones of LEDs that light up independently, allowing to adjust and create contrast by making light areas lighter and dark areas darker with greater depth, textures. The XR Cognitive Processor combined with the Full Array LED panel creates ultra-realistic picture quality full of lifelike contrast. With the XR Contrast Booster, X90J series deliver vibrant colours and stunning contrast for supreme realism with deep blacks and intense brightness. Now no more details overwhelmed by shadow or lost in blown-out highlights.
XR Surround, 3D Surround Upscaling and Acoustic Multi-Audio - XR signal processing technology enables this TV to reproduce multi-dimensional sound for a truly immersive experience. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers. With 3D Surround Upscaling, you can experience the cinematic thrills of latest audio formats such as Dolby Atmos at home, as well as enjoying vertical surround with content not compatible with Dolby Atmos. The Acoustic Multi-Audio includes sound positioning tweeters at the back of the TV that enables sound that is in perfect harmony with what’s on the screen. The new X90J series also boasts of Dolby Vision and Dolby Atmos so that one can enjoy cinematic thrills at home. Dolby Vision brings scenes vividly to life for authentic viewing, while Dolby Atmos fills the room with immersive surround sound.
Ambient Optimisation and Acoustic Auto Calibration Technology - The X90J with ambient optimisation technology with light sensor automatically adjusts the picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones so you get the perfect view. The acoustic auto calibration technology detects your position and optimises sound, so you'll enjoy the same sound quality as if you're sitting right in front of the TV. Sound can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that’s enhanced and optimised to your room.
Google TV voice Search Powered by Google Assistant - The new lineup of cognitive intelligence televisions seamlessly integrates Google TV, allowing you to browse up to 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you. Viewers can simply talk to the TV using the Google Assistant to find what they want quickly, or to play TV shows, movies, and more without using the TV remote. Apple Home Kit and AirPlay support seamlessly integrates your Apple devices like iPads and iPhones with your Sony TV for effortless content streaming. Share your content on the big screen or control your TV with this latest feature support.