Micromax launches cheapest 3G handset with MTNL

Micromax, which is one of the leading sub-distributors in the Indian IT
channel space and also heralded by many as a pioneer in creating life-enhancing
mobile phone solutions and wireless technologies, added another feather in its
cap by launching Micromax H360, India's first operator branded 3G HSPA handset.
The H360 is a result of cooperation between Micromax, MTNL and Qualcomm.
Initially available in Delhi and Mumbai, the H360 comes preloaded with
applications that will enable video calls, mobile TV, social networking,
wireless business solutions through web browsing and other Internet-based
services.

(Left to right) Kanwalinder Singh, Senior VP, Qualcomm, RSP Sinha, CMD, MTNL and Rajesh Aggarwal, MD Micromax launching the H360 in Delhi

The H360 will be available exclusively to MTNL customers at a price of Rs
5,499. Speaking about the latest initiative from Micromax, Rajesh Aggarwal, MD,
Micromax, said, “Delivering best of the technology and path breaking innovation
has always been our priority. We work towards bringing exclusive technology in
the hands of the masses. A 3G mobile is still considered an expensive piece of
technology, but H360 will break these rules.”

Talking about the adoption of 3G in India Aggarwal added, “The journey of 3G
in India has just begun and there is a need for mass awareness of 3G. We are
thankful to MTNL and Qualcomm for having worked with us to enable us to bring
forth this product for the Indian 3G subscribers. We are confident that this
handset will redefine the 3G experience in India and with increasing awareness
and availability, 3G mobiles will gain mass popularity.”

RSP Sinha, Chairman and MD, MTNL, said, “We have had a successful launch of
the 3G Jadoo service this year and received encouraging response from consumers.
With the introduction of the first MTNL branded 3G phone, we are opening up
access to a host of entertainment and enterprise applications to make 3G
services available to our subscribers at an affordable price. We are pleased to
work with Qualcomm and Micromax to bring the best user experience to our
subscribers.”

Applauding Micro­max and MTNL Kanwalinder Singh, Senior VP, Qualcomm and
President, Qualcomm India and South Asia said, “Micromax H360 by MTNL comes
integrated with a suite of applications for mobile Internet, social networking,
mobile TV and rich multimedia content that enable a whole new experience for
Indian users by utilizing all the capabilities of this feature rich 3G handset.
Operator-branded handsets provide a customized experience to end consumers and
have been very successful in 3G markets worldwide. We are pleased to work with
MTNL and Micromax to start this trend in India.”