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LG Electronics India has opened a premium Brand Shop in India’s largest mall, the Mall of India at Noida.
The LG premium Brand Store aims to create a platform to communicate LG’s identity and enhance the shopping experience and comfort of Indian consumers. The Store would serve as a one-stop-shop for all the digital lifestyle needs of a household ranging from Home Appliances, Home Entertainment to Mobile Communications.
Kim Ki Wan, MD LG Electronics India said, “LG is consistently enhancing consumer experience journey of owning durables and this brand store reinforces our commitment of offering innovation, quality and excellence to our consumers. UP is one of the important markets for us and we are happy to mark our presence in the largest mall of India. The objective is to create a lifestyle environment where consumers can experience latest flagship technologies of LG Electronics.
With more than 1700 Brand Stores across India, LG focuses on the its vision to reach out to Indian consumers and add more stores to offer an interactive experience to consumers for a better understanding of the LG products and the technological benefits it offers.
The LG Brand Store plan is initiated to implement the amazing shopping experience across various cities. Along with greater consumer experience, this channel will provide the company a new communication channel with its trade partners. It would give the company better insight into current customer needs and help it to tailor solutions and proposals to offer more effective marketing promotions.
Established with the aim of creating a platform to communicate the LG identity, the LG Brand Store concept was focused to attract the desired buyer along with an aim to introduce an element of interactivity with the prospective consumers. The showrooms have been designed to allow customers to shop in comfort even during peak seasons such as festivals. There are several value-added services like dedicated service help desks, which will enhance the overall shopping experience.