LG Launches K7 & K10 Smart Phones

With a design taken from Nature, the made-in-India K10 and K7 loffer sophisticated technology at low-cost.

New Delhi, April 14th, 2016

LG India has launched two smart phones K7 4G LTE and K10 4G LTE which are made in India. The move reiterates the company’s long term commitment to India and its customers in the country.

 DeitY and Kim Ki Wan, MD LG India unveiled the K7 and K10, its latest line of smart phones in unique glossy pebble design with advanced camera technology and UX features of LG’s premium models in association with Ravi Shankar Prasad, Communication and IT Minister and Pankaj Mahindroo, Founder and President of India Cellular Association. J.S.Deepak, Secretary Dept. of Telecom, Dr. Aruna Sharma, Secretary Department of Electronics & IT and Rajiv Bansal, Secretary – Electronics were also present.

At the launch, Ravi Shankar Prasad, said, “The Indian digital ecosystem will be a $1trillion economy in the next 5 years with $400bn contribution from smart phones and electronics manufacturing, 350Bn from IT & ITES enables services and $250Bn from Communications services. LG is a large global brand name and we are very excited that they have chosen to manufacture mobile handsets from India. With LG smart phones consumers will have access to governance, information and knowledge in the hands.”

 Kim Ki-Wan, Managing Director, LG India, said, “India is a strategic market for LG globally and the decision to manufacture smart phones in India underscores our commitment to our customers here. We want to tap the huge potential for smart phones in the country and the K-series will be the first ones to be manufactured in India. While these devices are in the sub 15k price band, they have features typically seen only in premium devices. We are optimistic that the Indian consumers will love the premium-ness of the K7 and K10 at regular prices.”

K7 and K10 are available in offline retail stores. Initially, LG has outsourced the production of these smart phones to GDN in India. Amit Gujral, Marketing Head - Mobiles, LG India told DQ Week “We aim to manufacture at least a million handset units. Hhowever, we might increase production after looking at the response we get. These smart phones were first launched at CES 2016 and have been a huge success globally since then. However, those were launched in 3G variants as well and we have worked on adaptation of all 4G LTE networks of India including the yet to be commercialized. ’’

PRICE

K7 – Rs. 9,500

K10 – Rs. 13,500

 A Unique Quick Access Cover is gift bundled for all K10 buyers.

Key Specifications:

The K-Series smart phones will be the first to offer LG’s sophisticated pebble design; a contemporary, stylish look with a curved, modern finish aimed at a younger audience. The glossy pebble design is complemented by LG’s new 2.5D Arc Glass for a smooth and seamless style that could only be made possible due to the sides of K-series smart phones being free of button clutter. With design cues borrowed from nature, the K10 and K7 look far more expensive and exclusive than they really are.

The back cover features an intricate woven pattern for optimal grip and confidence when on the move. Further, because consumers on the move tend to enjoy an active lifestyle, the K-series is designed with multimedia creation and consumption in mind – with a larger screen to display images and videos captured with the most advanced camera (13MP on the rear and 8MP on the front in the case of the K10) in a smart phone in this category.

 Featuring LG’s popular Gesture Shot and Gesture Interval Shot, taking selfies is easy and hassle-free. Gesture Shot enables users to take photos simply by raising an open hand in front of the lens and then clenching it into a fist. Closing one’s hand twice automatically leads to the Gesture Interval Shot and will produce four consecutive photos. Both devices are equipped with flash for selfie in the front to help users capture priceless moments whenever and wherever the need might arise, even in the dark.