Lexmark launches ‘Shop-in-Shop’ retail outlets

Lexmark International Inc has now extended its ‘Customers For Life’
philo-sophy with its ‘Shop-in-Shop’ retail outlets located at promi-nent
department stores, multi-plexes and IT retail stores in Mumbai.

The first of Lexmark’s retail outlets have been set up at Cyb-erciti
(Marine Lines), Bon Moyar (Andheri), Deekay (Thane) with Product Showcases at
IMAX Multiplex (Wadala) and R Mall Adlabs Multiplex (Mulund). Lexmark soon plans
to expand its ‘Shop-in-Shop’ outlets across Mumbai and Pune and eventu-ally
to major metro cities across India. According to the com-pany release, Lexmark
‘Shop-in-Shop’ outlets will provide cus-tomers easy access to Lexm-ark’s
wide range of inkjet and entry level laser printers, All-in-One print centers
and original Lexmark inkjet and toner cartri-dges for all Lexmark models
available in the India market.

Through these outlets, Lex-mark also offers consumers an extended version of
its ‘LexEx-press’ replacement warranty for printers. Consumers can walk into
any Lexmark outlet with their defective printer, log their complaint along with
proof of purchase and their repaired/replacement printer will be del-ivered to
their address (within city limits) in 24 to 48 hours.

Lexmark printers and con-sumables will be available at these outlets. These
outlets will also guarantee the avai-lability of genuine Lexmark cartridges.

"Lexmark’s products are well known across the world, for their
superior technology. The Lexmark ‘Shop-in-Shop’ retail outlets and product
showcases will enable consumers to expe-rience the superior quality of Lexmark
products and service first-hand before they buy a Lexmark printer," said PG
Kam-ath, GM, Lexmark International India Pvt Ltd (LIIPL).

"Lexmark’s presence at prominent multiplexes and department stores
will, apart from increasing visibility for Lexmark, will make Lexmark solutions
and supplies more accessible to customers and boost customer confidence in the
Lexmark brand," he added.

CyberMedia News Service

Mumbai