Kaspersky Lab launches Kaspersky Anti-Virus, Internet Security 2014

Kaspersky Lab launches Kaspersky Anti-Virus 2014 & Kaspersky Internet Security 2014 - the latest versions of proven security solutions for home users. The all-new 2014 edition was unveiled by Kaspersky Brand Ambassador & Master Blaster Sachin Tendulkar on Friday at launch event at Trident, Mumbai in presence of Channel partners from Pan-India.

In addition to their numerous technological improvements, Kaspersky Anti-Virus 2014 and Kaspersky Internet Security 2014 have been optimized to ensure minimal consumption of PC resources. At the same time, thanks to improvements to the user interface, Kaspersky Lab protection solutions have become even easier to use. For the first time, Kaspersky Lab products have integrated socialization functions, allowing users to help their friends on social networking sites to make their computers more secure.

Kaspersky Internet Security 2014 is available both as a standalone product and as part of Kaspersky Internet Security - Multi-Device, a security solution that will soon be launched to provide premium protection for the world's most commonly-used devices. Kaspersky Internet Security - Multi-Device will give users an easy way to secure their Internet activity on multiple computers and mobile devices, with just a single purchase of a single license.

Maxim Mitrokhin, director operations, Asia Pacific, Kaspersky Lab said, "India today has the largest number of young people in the world - and more and more of them are living their lives online to learn, research, shop, buy, bank, invest, play games, download movies and music, socialize and do many other activities using their smartphone, laptops and PCs. Currently, India has approximately 137 million users internet users. By 2015, it is projected that India will have largest Internet user base. We consider India as one of the strategic markets for our growth and with the launch of 2014 edition of consumer security solutions we look forward to greater market share in Indian market."

Jagannath Patnaik, director channel sales, South Asia, Kaspersky Lab also commented,"We have seen dramatic increase in the most basic threats targeted towards individual. Incidents involving hacking, phishing and malware were up considerably this year in India. The number of reported incidences of cybercrimes has grown manifold. Kaspersky Internet Security 2014 and Kaspersky Antivirus 2014 are designed to address today's major security concern of the customers which includes real time protection against emerging threats and loss of sensitive information during the online transactions. 2014 series comes with the all new Zeta Shield Technology that offers comprehensive protection against the most sophisticated malware threats. Other innovative features like award winning Safe money technology, Automatic Exploit Prevention, Trusted Application Mode and Anti-blocker technology silently safeguard all digital assets and ensure complete protection."