Ricoh India aiming to strengthen consumer relations has opened its first Indian flagship Brand store at Hyderabad.
The brand store will give the company, better insight into customer needs and help to come up with customized products and solutions. The Hyderabad Store will display the copiers, projectors, cameras, binoculars, visual communication products, along with Laser Printers. Ricoh brings in a list of superior devices along with the highest standard of customer support and services to satiate the printing, imaging communication and IT needs, consumables like genuine Ricoh ink cartridges & more. All in all it will be a one stop shop offering for consumers.
Speaking on the occasion, Manoj Kumar, EVP and CEO, Ricoh India said, “We are pleased to start our first B2C engagement through the first flagship store at Hyderabad. Through this initiative, we want to enhance the customer experience of the technology products. Over and above the concept of Customer ease and experience at our Ricoh Stores, we also have integrated the concept of Care Centre, a destination for any service support with our range of products. Ricoh Product Portfolio is vast and we have many products which cater to Consumer segment, which will be showcased through these retail stores. We choose Hyderabad as our first location for our retails store because it is a very strategic market for Ricoh and we believe that Hyderabad is a cosmopolitan city and right location to launch any retail initiatives”.
Ricoh India has ventured into this Brand Stores to have greater visibility and giving customer an easy access to product and technologies. Through its retail stores Ricoh wants to enhance customer experience of the technology products and also to cater to the B2C Segment. The Brand shop will complement the Ricoh eStore, so that the consumers can make the most of the Ricoh one-stop printing and imaging solutions. It further plans to open 10-15 such experience zones in top cities in the next one year.