HP has tied up with Meghdoot, corrugated shipping cartons manufacturer, to enhance production efficiency and grow their business with the installation of the first HP Scitex FB10000 Industrial Press in India at its facility in New Delhi.

"Brand managers and marketers in India have to constantly stay ahead of the market dynamics in the in-store signage and POP displays. They are demanding advanced POP solutions which can best meet their needs of colour accuracy, consistency and high quality while being affordable at the same time. Responding to these customer needs and evaluating the vast market opportunity with corrugated POP displays, we decided to install India’s first HP Scitex Flatbed 10000 Industrial Press at our new facility in New Delhi," said Rohit Kapoor, executive director and CEO, Meghdoot.

"Retail marketers in the country have been increasingly demanding affordable yet best-in-class POP solutions without compromising on brand creativity. The HP Scitex FB10000 Industrial Press from HP will help our customers like Meghdoot deliver exactly that to their customers, thereby helping them stay ahead of the curve in a highly competitive market,” said Puneet Chadha, director, market development, Graphic Solutions Business, HP Asia-Pacific and Japan.

With the recent installation of the HP Scitex FB10000 Industrial Press, Meghdoot will address the need for digital production of POP graphics and corrugated display in the market which is currently challenged by analog production methods. The company will benefit by offering superior production efficiency, advanced automation, shorter runs, faster turnaround time, and serviceability for high-quality and high-volume production. With the flexibility to experiment with varied shapes and sizes, it will be easier for Meghdoot to take on more jobs, expand opportunities and increase profit potential.