HP delivers on new style of IT with launch of expanded PC lineup and enterprise printing devices

With an eye on transformation in the workplace, HP announced a range of PCs and enterprise printing portfolio. The demand of today is technology that balances work and personal needs while being productive as well as secure and HP aims to addresses this space by introducing a full range of computing and printing solutions. HP launched nine PCs ranging from Rs 28,000 to 1.07 lakh and six new printers - both SMB as well as enterprise -priced between Rs 12,000 and Rs 4.46 lakh (with different models).

Rajiv Srivastava, VP and GM, PPS, HP India said " Keeping in mind, the changing IT trends of increased mobile revolution, digitization of content and security needs, HP is offering computing and printing solutions for the new workplace which is no longer necessarily a physical place-it is a part of life. Businesses and their employees recognize that a true work-life blend is the new normal.

Speaking to The DQ Week, Ketan Patel, director, computing category, PPS, HP India said "Today's technology has evolved to meet the realities of the new workplace, as the traditional work-life balance makes way for the more flexible work-life blend," . HP's new devices give employees the ability to quickly address the demands of both work and life with style, while businesses get the security and manageability required for all types of working environments.

To address the complexities of satisfying this changing work/life style, HP has introduced the following mobile products:

The HP EliteBook Folio notebook is 16.1% thinner and 7.3% lighter than the previous generation which HP claims as the thinnest and lightest Ultrabook available. Its price starts at Rs 90,000 .

The HP Pro x2 offers the flexibility of a tablet and the productivity of a notebook in one streamlined form factor. HP Pro x2 starts at Rs 65,000.

The HP Omni 10 offers productivity .and high performance and is priced at Rs 27,990.

HP also unveiled the new, sleek, powerful Windows based desktop products that allow users to connect all of their information seamlessly without sacrificing business productivity. This range includes HP EliteDesk 800 G1 Desktop Mini which it claims is industry's smallest business Desktop PC and is priced at Rs 41,990. Another everyday workplace computing desktop product is AIO business PC priced at Rs 31,990.

Additionally, HP unveiled the first Thin Client with quad-core processors as well as a new DreamColor Display . The 27-inches monitor is priced at Rs 1,07,163 while the thin client series starts at Rs 31,402.

HP enhances print solutions for enterprise and SMBs

With 12 mn laserjets shipped and 26 years of innovation, HP unveiled enterprise printers designed to meet the complex needs of large and medium businesses . The emerging trend in business inkjets suggests a shift in SMBs and enterprise workgroups toward adoption of business inkjets. 

Nitin Hiranandani, director, Printing Systems, PPS, HP India shared with The DQ Week , "CIOs and IT decision makers can be confident that the HP Officejet Enterprise series provides employees exceptional enterprise-grade security, fleet management and mobile printing options along with the fastest speed and lowest total cost of ownership compared to color laser MFPs ."

The HP Officejet Enterprise series scales commercial printing technologies to a new class of enterprise printers. These devices offer printing at twice the speed and at up to half the cost per page of color lasers.

HP also expanded its business printing portfolio to address the needs of businesses to improve document workflows while maintaining security. The new printing line-up comes with the latest mobile print capabilities designed to help businesses increase productivity.

HP also introduced the new HP Color LaserJet Enterprise MFP series which print up to 45 pages per minute .This series is available in India and comes in three variants with price ranging from Rs 340,000 to Rs 446,250 .

Recent research indicates that by 2015, 41% of business smartphone users and 43% of business tablet users will print from their mobile devices. HP's lineup of devices for SMBs and enterprises simplifies the way customers can print through NFC touch-to-print capabilities, wireless direct printing, HP ePrint and HP AirPrint.

"The expectation of today's business customer is to print securely from any location or device," said Nitin Hiranandani, director, Printing Systems, PPS, HP India. "HP is committed to deliver simple, secured mobile print solutions that can help customers solve the mobility challenge of working while in the office or on the go."

HP announced an innovation in mobile printing with launch of the industry's first Mopria-certified printer - the HP Color LaserJet - that supports embedded print for Android-based devices as well as simple, secure mobile print options including NFC touch-to-print and wireless direct.

The HP LaserJet Pro series will be made available to SMBs. These MFPs offer print, copy, scan and fax features, allowing small businesses to bring office efficiency to the next level..It comes with wireless direct printing, allowing small business owners to stay productive with easy, printing from smartphones, tablets and PCs. It is the first HP three-in-one, black-and-white laser printer that comes with network and wireless features, making it an affordable proposition for the SMB customers.