Graebert Aims to Expand its Wings in India

Providing professional’s CAD solutions, building surveying software and services is what Graebert India specialises in. Now Graebert India has announced 2016 version softwares for CAD solution, ARES Commander 2016, and ARES Touch. These software has user friendly features.

Company claims that Graebert is better Solution Provider option for consumers in terms of license policy, service and features versus their competitors like Autodesk.

Commenting on this Surya Sarda, Director, marketing told DQ Week, “software license is an important issue to customers, and we are giving them one license for one or more devices to work on, which is a unique feature as well as a cheaper option, this will help Graebert India in building market share for sure”.

He told DQ Week that their biggest competitor is moving away from perpetual licensing to a subscription-only mode, and that’s where their company will come to front in taking migrating customers to its side. “Our biggest competitor is moving away from perpetual licensing to a subscription-only model. This has not augured well with Indian companies as it significantly raises the cost of the CAD software. As a result, we are witnessing a trend where several customers are migrating from 2 competing platform to our CAD solution. We expect such migrations to gather momentum as the final date for moving to subscription-only model approaches,” Sarda said.

During the product launch, Graebert India also announced major investment plans, to expand the Indian operations. “India is important for Grabert’s future growth, both, in terms of developing new path-breaking products, and business opportunities. Graebert has already invested $4 million in India and plans to further invest $5 million in order to expand the capacity of the India business to meet growth needs,” informed Sarda.

Graebert India has devised a four-pronged strategy to sustain 100 percent CAGR growth over the next five years, which includes, winning competitor’s customers, expanding sales and distribution network, launching new products and services, and targeting large opportunities emerging from flagship government programs like Smart Cities, Make in India, and Digital India.

Talking about expansion, company also aims to expand distribution channel, especially in about 20 tier 3 cities, for which they will be appointing partners.