Genius appoints Supertron Electronics as distributor

Genius has appointed Supertron Electronics as the distributor for Indian Market. The move is aimed at multiplying the reach and availability of Genius brand across the country including smaller cities and towns.

Supertron Electronics with its presence in 29 states coupled with an enormous network of 9000+ channel partners, brings local expertise and extensive market reach to the table. With leading IT brands under its belt, an experienced staff and a turnover of Rs 2000 cr, Supertron Electronics is an ideal partner for Genius to expand its reach across the country and address the growing demand for laptop and smartphone accessories.

Commenting on the development, Gaurav Mathur, country business head, Genius, said   “We at Genius have embarked on an aggressive expansion drive this year.  The association with Supertron Electronics, one of the biggest players in the IT hardware and accessories distribution market in India, is a step in that direction. This offers us the opportunity   to leverage their nationwide distribution network, market knowhow and logistical excellence, as we look at consolidating our position in existing markets and tap newer geographies including smaller cities and towns. We are confident that the association   will yield significant results and take us a step closer towards our vision of being among the Top 3 players in the laptop and smartphone accessories and peripherals market”

Reflecting on the significant development, Vibhor Agarwal Director Marketing, Supertron Electronics, said, “We are very excited to have Genius as part of our growing family of leading brands. This association is testimony to our reputation as one of the leading and strong players in the IT hardware and accessories distribution market. With presence in 29 states and Union Territories, 34 branch offices and 12 satellite offices, 600 employees and over 9000+ trusted channel partners, Supertron will offer Genius , wide  market penetration,  unmatched  logistical support, experience manpower  with   local market expertise.  Together we hope to propel brand Genius into one of the leading laptop and smartphone peripherals and accessories brand in India.”