R&M starts operations in Sri Lanka

Swiss cabling specialist R&M has announced the launch of its operations in Sri Lanka. The company plans to tap the Sri Lankan market to further strengthen its footprint in fiber and copper solutions.

Gaurav Ahluwalia, MD, R&M and Shailendra Trivedi were present at the launch event.

As a first step in expansion, R&M has appointed Serendib Engineering as a partner to manage the sale of its products across the Sri Lankan market. The company will focus on the telecom and IT/BPO sectors to start with, but it plans to slowly expand to other industry verticals as well.

Gaurav Ahluwalia, MD, R&M India said, “Enterprises across all verticals are looking for more flexibility and scalability in networks. The rising need for high speed connectivity and data storage also means data centers and networks have to provide greater capacity. With R&M's copper and fiber optic systems for high-quality communication networks and forward-looking system design, we can ensure greater reliability for our customers."

The global structured cabling market is evolving faster than ever before, with new network technologies emerging each day. The market is expected to continue to grow from $6.24 bn in 2013 to $8.3 bn in 2020. By establishing a direct presence in Sri Lanka, R&M hopes to firm up its position in the structured cabling market of Sri Lanka.

An elated Rajesh Rajan, global key account manager at R&M said, "Sri Lanka is a market that has an immense amount of potential and we had been planning this launch for some time now.  We are confident that we can build a long term successful relationship with Serendib engineering. We hope they will take R&M brand to new heights."

According to the current trends in the enterprise cabling landscape, companies are looking for sustainable future-ready networks with high speed, reliability and security. R&M's goal is to offer them top-quality solutions for excellent communication networks. The focus is on continuity, sustainable development and building customer relationships based on trust and mutual responsibility.