Flipkart partners with CSC e-Governance Services India

Flipkart announced that it has signed a Memorandum of Understanding (MoU) with CSC SPV(CSC e-Governance Services India).

This will allow Flipkart and CSC SPV to work out a mechanism to help Common Service Centers (CSCs) pan India to leverage Flipkart’s e-commerce platform. This is another activity in its mission, “Flipkart Karigaar ke Dwaar”.

The MoU lays emphasis on development of ancillary industries (packaging, logistics) and employment avenues in rural areas – reducing rural migration and enhancing the revenue generation opportunities of CSCs.

The partnership will offer rural artisans and MSME’s the opportunity to build and establish their brands nationally.

Commenting on this partnership, Joy Bandekar, corporate president, Flipkart said, “India is home to millions of rural artisans and we believe that as India’s largest marketplace platform, we can offer them a larger platform to grow and expand their businesses. This partnership with CSC SPV will help us provide the rural artisan and MSME community the support needed tomarket their products across the country. This will create the right environment for cluster development across the country and make CSC’s a beehive of economic development thus igniting the spark for the Make in India initiative. Our focus is to develop these communities and make them economically self-sufficient and alsodevelop ancillary industries which will contribute toward employment generation.”

Dinesh Tyagi, CEO, CSC SPV commented, “We are delighted to partner with Flipkart to help the MSME’s sell their products directly to buyers across the nation. This one of its kind initiative will not only create huge employment opportunities but will also reduce the migration of rural population to the urban areas, which is a positive trend for a developing economy like India. It will also make Flipkart’s current showcase of products available to rural India.”

Adding to this Kamal Kakkar, CTO CSC SPV said, “This would truly be a great initiative towards enhancing rural entrepreneurship through successful e-commerce models like Flipkart, possible only through technology enablement which is proven, secure and simple to use even for a rural customer.  A commendable step towards making India “Digital India” in the true sense.

Flipkart, currently 33000 people strong, has 30 mn registered users clocking over 10 mn daily visits. Flipkart’s technology has enabled it to deliver 8 mn shipments per month – and this number is only growing.