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ESET, a US-based company dealing in anti-virus, anti-spam and anti-spyware,
has appointed Russia-based ESS Software Distribution and Consulting as its
national distributor in India in order to strengthen its presence in the country
and to expand its channel base.
ESET has been present in India for the past four years, directly dealing with
resellers. The newly appointed distributor is entering the Indian market for the
first time. They aim to strengthen their hold on the market by the end of this
year with the support of the channel.
Marwan Chanawani, Channel Manager, ESET stated that the company has not yet
fixed any particular figure for channel expansion, and it is looking for
resellers across the country that have credible presence in the market.
“The appointment of resellers will be entirely managed by the distributor.
Till now, the partners were coordinating with us directly for technical or sales
issue, but from now onwards, they will interact with ESS for any matter.
However, we are always there to provide any kind of support,” commented
Chanawani.
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ESS Software is looking to appoint resellers in 15 metros and sub-metros in
the initial six to eight months. Each city will have five premium partners and
15 partners. Premium partners would be those who have the potential to make
business of Rs 2 lakh per quarter, and have dedicated sales and technical team.
Partners will fall into the category where resellers will have to touch the
sales figures of Rs 40,000 every quarter and should have a technical and sales
team. Both the premium partners and partners will have to reconfirm their status
for every six months.
While ESET sees Symantec and McAfee as its prime competitor, the company
claims that its swift after-sales support and quality-oriented products will
enable them to have a leading position within a year's time.
“It was ESS that broke the market of Kapskersky in Russia. The same team will
now operate in India,” shared Dmitry Popovich, Business Development Manager, ESS
Software Distribution and Consulting.