Epson is #1 projector brand in India

As per the latest CyberMedia Research (CMR) data, Epson has once again been ranked the No. 1 projector brand in India in H2 FY 2013-14*. Epson is also the worldwide leader in projectors with a volume market share of 28.4% in FY 2013.

The education sector remained the key demand driver for the segment as per the CMR report. Home theatre projectors saw increasing traction in the year gone by and are estimated to contribute about 3% of overall projector sales.

Commenting on its strategy in the Indian market Epson India said it will continue to focus on Enterprise, Education and Home segments in 2014-15. For the enterprise segment Epson said it has improved ease of use, portability and efficiency in its projectors for business meetings. Projectors with high functionality, thin and lightweight form factor, and with automatic screen adjustment features, all at attractive price points, make them the preferred choice with corporates.

For the education segment Epson said it will provide value for educators with products that make it easy-to-understand and easy-to-teach thereby making students more interested in learning. It will do this by encouraging the adoption of proprietary Epson functionality such as short throw and interactive projectors.

For the home segment Epson says it will leverage the high contrast and superb image quality of its home theatre projectors to offer enhanced movie and sports viewing capability to enthusiasts. The focus will be on 3D HD projectors in a market that is increasingly accepting a home theatre projector as an integral component of the home entertainment experience.

According to Epson its 3 LCD projectors have been found to be upto 3 times brighter than similar competitive technology brands and this has been another key driver for its growth over competition.

Commenting on the news, Samba Moorthy, director, sales & marketing, Epson India said, "We have been going from strength to strength in the Indian market. We are by far the biggest projector brand in India now, just as we are in the rest of the world. With projectors that offer superior Colour Brightness and with a fantastic range of projectors for corporates, educational institutions and for home we expect to continue to drive rapid growth in this market in the years to come."