Enhanced B2B partner program announces Kaspersky

Kaspersky Lab has announced enhancements to its B2B Partner Program across the Asia Pacific region (APAC).

The program will serve as a platform for collaboration between Kaspersky Lab and its partners, offering a wide range of benefits that will provide partners with a competitive edge; including a focus on training, certifications, marketing support and rewards to ensure mutual growth.

Garry Kondakov, chief business officer at Kaspersky Lab said, “With our continued efforts to further develop innovative security solutions that address market-specific needs, our partners will be able to focus on exploring new business opportunities in support of the development of their business objectives. Enrolling in our Partner Program will provide partners with access to a wide range of resources needed to develop expertise, drive business growth, increase customer satisfaction, and ensure visibility across the market.”

The framework of the program will be based on a four-tiered structure, comprising of Registered, Silver, Gold and Platinum tiers.

Kaspersky already sells its products through partners and with this program it ensures a focus on partners’ needs throughout the life of the program. It will also continue to invest heavily in partners through lucrative deal registration and incentive programs for higher growth and profit.

It further ensures a dedicated partner team with expert assistance from channel account managers, sales engineers and Kaspersky Lab expert marketing professionals. Additionally, a new feature  will allow Platinum Partners to receive all Program benefits, including VIP access to some of Kaspersky Lab’s events and campaigns. Gold Partners will also receive quarterly business reviews, allowing for joint business planning designed to ensure continuous growth.