Digital content providers YuppTV ties up with NDTV Group

YuppTV, announced its partnership with the NDTV Group. Under the move, YuppTV subscribers will be able to view the four channels - NDTV India (Hindi), NDTV 24x7 (English) and NDTV Profit /Prime (Business) and NDTV Good Times anytime, anywhere.

The four channels of NDTV can be accessed by users on www.yupptv.com from outside India and www.yupptv.in from India, or by downloading the YuppTV app on their smart phones, smart TVs, smart Blu-ray players, streaming media players, tablets and gaming consoles. The move took the number of channels on YuppTV’s platform to 16, adding to its current repository of 200+ Indian TV Channels in 13 languages including Hindi, Tamil, Telugu, Malayalam, Kannada, Marathi, Bengali, Punjabi, Oriya, Gujarati, Sinhala, Urdu and Bangla.

Speaking on the announcement, Uday Reddy, Founder & CEO, YuppTV, commented, “We are the largest OTT provider for Indian content in the world, while the NDTV group is the preferred news channel for Indian expats worldwide. The association will allow us to add NDTV’s popular news and lifestyle programmes to our offerings and will improve the selection choices for our users. We are confident of satisfying all India-centric news-related requirements of our subscribers with this partnership.”

Rahul Sood, Head, Network Distribution & Affiliate Sales, NDTV, added, “We are pleased to partner with YuppTV, a leading digital content destination for Indian expats and this association will serve to add even more options for the YuppTV users and allow its users with anytime, anywhere access to our channels.”

New Delhi Television Limited (NDTV) is an Indian commercial broadcasting television network owning three national news channels – NDTV India (Hindi), NDTV 24X7 (English) and NDTV Profit (Business) – as well as a lifestyle channel, NDTV Good Times. YuppTV’s partnership with the group underlines its position as the premium digital TV content platform for news channels. YuppTV will also make the channels’ programmes available for view for up to seven days on its platform, allowing users to go back and view their favourite shows in case they miss the original schedule.

Since its India launch in October 2015, YuppTV has been creating ripples across the digital entertainment industry owing to its unique approach and extensive network. It is today the world’s largest internet TV and video on demand (VOD) streaming provider with more than 5 million mobile app downloads and an audience base reaching 400+ million households through Smart TVs. YuppTV is also the 2nd most popular app in Google Play Store and the most popular TV app on LG and Samsung Smart TVs in India.