The Desktop PC is dead in Aurangabad market

Aurangabad is located in the state of Maharashtra.The city is surrounded by hills on all directions. The city is a tourist hub, surrounded with many historical monuments, including the Ajanta Caves and Ellora Caves, which are UNESCO World Heritage Sites, as well as Bibi Ka Maqbara. The administrative headquarters of the Aurangabad Division or Marathwada region, Aurangabad is said to be a City of Gates and the strong presence of these can be felt as one drives through the city. Recently, Aurangabad has been declared as Tourism Capital of Maharashtra. It is also one of the fastest growing cities in the world.

Aurangabad has transformed into a major education center in the Deccan due to its rapid industrial growth and proximity to Mumbai and Pune. It has schools run by the Aurangabad municipal corporation and private schools owned and run by trusts and individuals. Aurangabad has many state govt. schools and colleges for higher studies such as Govt. College of pharmacy, Aurangabad. Aurangabad is a hub of Pharmaceutical Education. The University has 101 Colleges affiliated in Aurangabad and similarly 99 Colleges in Beed, 53 and 55 Colleges affiliated in Jalna and Osmanabad.

The top selling products and brands in the city include HP and Dell. The current trend is with laptops, tablets and smartphones. Tablets and laptops are the products which have done the maximum sale. “Over the past 6 months, the computer market (IT Market) is not performing well. Due to rise in online retailing, physical retail stores are facing several challenges," informed Sanjay Tank of Orbit Computers."

Speaking on the current market situation, Sanjay said, “Online shopping has adversely affected the economy and slowdown is happening in the IT market of Aurangabad. Business has gone down over the last one year. Many sites offer huge discounts on products. Online stores do not have any overhead costs like we do. And offering heavy discounts to customers is not possible for us.

Talking about the vendor-dealer relationship, dealers of the city stated that they dont face any problem while dealing with them. Work relations is quite smooth in the city.

E Commerce, taxation and service are the major issues of Aurangabad dealers. Partners voiced their concerns over growing threat from online business and want government to take steps to control the growth of online sales.

Aurangabad Association of Computer Traders is an active body for the channel partners of the city. Sanjay said, “The association is very active in the city. They frequently conduct meetings wherein relevant topics are discussed and they take steps to solve our problems. Internal meetings are held every month. We are all satisfied with the working of the association and we do not have major complaints to highlight."

Talking about the future, Sanjay said, “IT market has a bright future and I expect the market to revive in the future. I see no future for desktop PC in the IT market as laptops and tablets are getting bigger and better sale.

Market Name: Aurangabad

Market Location: Maharashtra

Surrounding Markets: Pune, Nagpur, Mumbai

Computer Association: Aurangabad Association of Computer Traders

Prominent Dealers: Accord Computers, Cyber Peripherals, Mainframe Computers

Business Verticals: SOHO, government

Interview

Sanjay Tank of Orbit Computers

What are the primary growth verticals in Aurangabad?

SOHO, government and education

How is the market performing in the last 6 months

Over the past few years, the web has gotten faster and because of that market is not doing good

What are the top selling brands in your city?

Dell and HP

Do you have any computer association in Aurangabad? How active is the association?

Aurangabad Association of Computer Traders. The association is very active in the city, actively solves problems and conducts regular meetings

Do you face any issues with the vendors or customers?

I do not face any major issues with vendors or customers

What are your market predictions for this year?

The future of IT market is good but I do not see any bright future for desktop PC

Sushma Rani