Dell India announced the opening of its Dell exclusive store in Hyderabad. This exclusive 1,300 sq ft store will offer the entire range of Dell's consumer products- laptops, AIOs and desktops from the Inspiron, XPS and Alienware brands, as well as related peripherals.
"The launch of this store is yet another step towards our aim of providing our customers an unmatched experience by making expert advice on the right Dell products available to them that can be customized as per their requirements. We intend to provide a unique shopping experience to our customers and enable them to browse, touch and experience Dell's latest product portfolio crafted to appeal to the needs of the GenY segment, families, mobile professionals and serious gamers," said Sameer Garde, president and MD, Dell India.
Currently, Dell has around 60 Dell exclusive stores in India, which showcases its range of consumer products. Apart from which, large format stores like Croma and Staples and a few thousand resellers and sales affiliates spread across tier-1, 2 and 3 towns and cities also contribute to its extensive retail network. Dell also has an on-site service footprint of over 700 cities across India and is known for its pioneering service and support offerings such as default on-site warranty, 24x7 Premium Phone support (PPS) and Dell CompleteCover, for its consumer range.
Dell recognizes channel as an important growth engine to gain greater coverage and customer access in the Indian market, working to attain a three-fold objective-stronger commitment, faster response time, and overall growth for the partners.
Located at SS Estate, Banjara Hills, the launch of Dell's exclusive store in Hyderabad reiterates the company's commitment to customers and elevating the consumer buying experience.