Dell has announced an exciting reward program for its partners across the country. Aptly, named as ‘SPEED2EXCEED’, this unique program enables and rewards Dell partners with varied rewards ranging from Dell Venue 7 tablets, motorbikes, LED TVs and international trips to Bangkok and Mauritius.

The contest is open for all partners on the purchase of Dell OptiPlex and Dell Latitude products from Dell authorized distributors – Ingram Micro India and IRIS Computers.

Channels forms an important Route to Market for Dell and the program is aimed at boosting sales of Dell’s products through this route during the festive season.

Speaking about the program, Anil Sethi, director and general manager, Channels, Dell India said, “Dell Partners are extremely important to our channel ecosystem. The SPEED2EXCEED program is one such initiative which is smartly poised to create a win-win situation for all the stakeholders including customers. We want our partners to feel motivated and enthused while offering our solutions.”

The program is valid from 15th of December till 31st of January. Dell has been driving its channel enablement program around the motto of “Better Together”, to ensure better collaboration between channel partners and Dell. Dell conducts regular training programs, one-on-one engagements with channel partners and incentive schemes to ensure channel enablement in this direction.