Cricket on wheels with Ford AppLink

Understanding that technology marks new ways for customers to bring their smartphone applications into their vehicles via simple voice commands Ford EcoSport brings updates from ESPN Cricinfo in SYNC with Ford AppLink.

Starting this month, SYNC with Ford AppLink will be available on the Titanium variant of Ford EcoSport vehicles across all dealership in India. Ford EcoSport will be the second product after 2014 Ford Fiesta to support this in-car technology, enabling customers to conveniently access their favorite smartphone applications through simple voice-commands.

“Introduction of Ford AppLink enhances the value proposition offered by Ford EcoSport,” said Anurag Mehrotra, executive director Marketing Sales and Service, at Ford India. “Consumers today are leading an increasingly connected lifestyle and wish to stay up-to-date even while on the move. Ford AppLink addresses this unmet need and helps them stay connected without ever compromising on convenience.”

Besides ESPN Cricinfo, the mobile phone applications available on Ford AppLink include a location-based app ‘explore by MapMyIndia and Glympse. These apps will allow customers to seamlessly get information about their nearest attractions and food destinations among others. Ford is working with several app partners in India and across the globe to add to the list of Ford AppLink compatible apps.

Safety, convenience and seamless connectivity are the three cornerstones of SYNC with Ford AppLink technology that allows greater communication between smartphone apps and AppLink equipped vehicles through voice commands.