Confed ITA to launch its own line of products under CCL brand

DQ Week Exclusive

Tamil Nadu based Confed ITA has announced that it would launch its own line of IT peripheral products. The IT peripheral products launched under the brand name of ‘CONCOM Communications Limited (CCL), will be available in the state by the end of October.

Confed ITA president Senthil Kumar M said that the federation has already procured the products and with the help of its independent directors and parent associations, Confed ITA would ensure the availability of its product in the entire Tamil Nadu state.

Speaking to DQ Week, Senthil Kumar M said, “We will be launching our own products under the CCL brand name shortly. We are focusing on peripherals at the initial stages and we have offered our brands at very competitive price.”

Senthil Kumar M said that the primary aim of the initiative was to compete with online players and provide better profit margins to dealers. However, he cleared that unlike the predatory pricing policy of E Commerce companies, the CCL brands of products would not be sold below MOP.

“CCL brands of products are best in quality and available at very competitive price. We are not only selling the product to the end users but we will also give service support to them. We have ensured 20 to 25 percent profit margin to our members”, said Pratheesh Mathew, Joint Secretary of Confed ITA.