Canon targets 4 mn SOHOs with new range of Maxify printers

Innovation for comfort is synonymous to Canon. The digital imaging company has launched a range of maximum efficiency printers ‘Maxify’ for SMEs in Gurgaon.

Maxify range of printers includes Maxify MB5370 and MB5070 multifunctional printers, and the single-function printer Maxify iB4070 which offers high performance wireless network and cloud enabled business inkjet printers.

Kazutada Kobayashi, president and CEO, Canon said, “India is witnessing a new wave of entrepreneur culture and the requirements of SOHOs are different from large enterprises or even SMBs. Maxify printers will help small set-ups streamline their printing infrastructure and increase employee productivity by leveraging the high volume efficient color network printing feature.”

With Maxify Canon is targeting to reach over 4 mn SOHO consumers through digital and outdoor marketing campaigns. Printers are mainly designed for SOHOs from sectors like healthcare, education, hospitality and other services industry.

Other specifications include greater print speed, versatile connectivity, high paper capacity as well as high page yield which will in turn help them increase productivity, save time and money too.

Adding further he said, “We are planning to reach over 4 mn potential SOHOs by the end of 2015 through easy upgrade offers, sustained marketing campaign and add on solutions.”

Canon mentioned that it will be working closely with channel partners and value added resellers (VARs) in all major cities to bring Maxify printers and its services to consumers.