Bringing unconventional storytelling to the digital space; YuppTV launches 'Originals'

Uday Reddy, Founder and CEO of YuppTV along with YuppTV’s Brand Ambassador “Superstar Mahesh Babu” has launched YuppTV Originals, the OTT platform’s foray into original content production.

Exploring concepts beyond cinema, YuppTV Originals is set to bring forth unconventional story telling in collaboration with the top talent from the movie industry. This new content will be available in episodic format for the digital audience, exclusively on YuppTV’s platform.

At the launch, Uday Reddy, Founder and CEO of YuppTV said, “We disrupted the entertainment sector with technology by launching YuppTV in 2006. Now with YuppTV Originals, we aim to disrupt the content space, following the needs of our evolving audience, and our vision of providing high-quality engaging content. Besides, YuppTV Originals will empower the content creators by providing direct access to the audience and thereby streamlining distribution. I’d further extend heartiest welcome to our associates from the film fraternity, ensuring optimum growth for the content ecosystem.”

Speaking on the occasion, Tollywood Superstar Mahesh Babu said, “I congratulate YuppTV for this novel concept and associating with big names in the industry. I am confident that ‘YuppTV Originals’ will have a wide reach, and recommend artists and visionaries from the industry to make use of this opportunity to showcase their creative pursuits and connect instantly with the internet audience.”

YuppTV Original’s initial focus to be on regional content in episodic format, while also making endeavors for Feature Film Production. To produce their first few series, YuppTV has associated with prominent production houses such as I-candy creation, Early Morning Tales – a division of Vijayanthi Movies, TrendLoud – The digital arm of Vision Times, Madhura Entertainment and Tamada Media.

Commenting on the partnership, popular Tollywood Director Deva Katta -  said “Originals provide immense creative freedom for the evolving talent in the industry. As YuppTV provides a direct reach to the audience it will also help us pool in fresh talent and bring their creativity to the spotlight. Myself, my partner Krishna Vijay and our company iCandy Creations is delighted to be part of Originals and look forward to a prolonged partnership in producing engaging new-age content.”

YuppTV Originals’ first mini-series, Endukila, presented by Deva Katta’ iCandy Creations, written and directed by Laxman Karya will be launched during Ugadi, followed by another exciting series produced by Swapna Dutt’s Early Morning Tales-a division of Vijayanthi Movies and director supervision by Nandini Reddy. Catering to global audiences, YuppTV is overcoming the language barrier by including subtitles and will be dubbed in other languages. YuppTV is further calling out the talent in the industry to come on-board and become part of this digital evolution.