Blaupunkt cleaves its foray into mobile accessories segment, cherry picks India for global launch

Blaupunkt, the Germany-based consumer lifestyle and technology brand, recently announced its entry into the mobile phone accessories segment. India is the first country where Blaupunkt mobile phone accessories would be launched globally. The future plans include launching Blaupunkt smart phones, smart watches and phablets in the Indian and the SAARC markets –Afghanistan, Bangladesh, Bhutan, Maldives, Nepal, Pakistan and Sri Lanka. New Delhi based Vidur and Co., one of India’s leading IT and telecom products distributors, will launch above Blaupunkt branded products in the Indian and SAARC markets through an exclusive brand licensing agreement.

To begin with Blaupunkt’s mobile phone accessories will be available in categories like wire earphones, Bluetooth earphones, wired headphones, power banks, data and charging cables, car chargers, wall-mount chargers, wireless charging dock etc. ‘Blau Punkt’, German for ‘Blue Dot’, has been a symbol` of quality and excellence for over 90 years. The brand promises the same qualities in its mobile phone accessories. All Blaupunkt products launched in the new categories are Restriction of Hazardous Substances (RoHS) compliant and lead-free.

Blaupunkt would be the first brand to offer a full range of mobile accessories – from data cables, earphones, phone chargers to power banks etc. Consumers will now have the option to buy the best in class German-quality mobile accessories at India-relevant pricing. Blaupunkt aims to capture the leadership position in this segment within a short span of time. Blaupunkt would also be the first mobile phone accessories brand to operate a dedicated after-sales customer service centre in India, ensuring that the consumer experience is never compromised.

“India represents one of the fastest-growing mobile phone markets in the world today, having crossed a milestone of 1 billion mobile users this year. Beyond the numbers, Indian smartphone consumers are spending never-before time with their smartphones, fueling demand for mobile accessories such as power supplies, earphones and data cables. We are excited to be present in this dynamic market. After the launch in India we are looking at entering other SAARC markets in the smart phones, smartwatches and phablets categories through our partnership with Vidur & Co.,” said Andrzej Cebrat, Managing Director, GIP Development / Blaupunkt.

Vidur & Co. and Blaupunkt have done extensive research to understand the current consumer pain points and the need gaps of the local customers during the use of mobile accessories. These have been addressed through several innovations, which we are being introduced into the products. The products have been customized for performance under Indian condition and while keeping factors such as durability in mind, which is intrinsic to German promise of quality.

According to Madhur Madhav, Director, Vidur & Co., “The increase in data usage on handheld devices and smartphones has ushered in a new revolution in the mobile phone accessories category. We believe that as more consumers spend in double and triple digits on buying more sophisticated smartphones in India, the market is now ripe to introduce international, high quality, branded mobile accessories here. We are excited to partner with Blaupunkt and introduce Blaupunkt products in Afghanistan, Bangladesh, Bhutan, Maldives, Nepal, Pakistan and Sri Lanka besides India. We want to introduce the mobile phones industries in these markets to German quality and excellence.”

Blaupunkt will introduce the following products to consumers in India – wire earphones, Bluetooth earphones, wired headphones, power banks, data and charging cable, car charger, wall-mount charger, wireless charging dock etc. Designed and manufactured under the German philosophy of durability and perfection, the usage conditions have also been considered. For example, select models of earphones have special duress-resistant wires, which significantly increases their life and brings down the wear and tear. The car chargers also double up as life-saving devices in emergency situations. They can be used to cut seat belts or to break the windshields. All products have undergone strict quality tests before they are introduced into the market.

Data and Charging Cable

Blaupunkt USB charging cables (6 variants) are Apple certified and they have been certified by International certification bodies (UL and RoHS Compliance Certified). These cables use excellent quality contact terminals for good conduction and high data transfer speed, and they ensure a tangle free experience because of the high quality 1M braided cable. Some high end cables have special Zinc Alloy connectors. Even the connectors for PVC cables have a unique grip design, not seen in other cables.

Car Chargers

Blaupunkt smart car chargers carry an internationally patented design and they can sense the current requirement of device and whether battery is full or not, and thereby regulate the charging. They can also double up as life-saving devices in emergency situations - Can be used to cut seat belts or to break the windshields. The chargers have been certified by International certification bodies (FCC Declaration of Conformity, CE Marking or European Conformity and RoHS Compliance Certified).

Blaupunkt Earphones

Blaupunkt earphone range comes in multiple colours and many variants. They have been certified by above mentioned International certification bodies. The German design quality ensures the best of stereo sound and bass experience. Some of the earphones use special duress-resistant wires, which significantly increases their life and brings down the wear and tear. Also the special material used in cables ensures the tangle free experience.